03076nam 2200613Ia 450 991045046400332120200520144314.01-280-54721-997866105472101-84544-923-1(CKB)1000000000242955(EBL)267421(OCoLC)71555821(SSID)ssj0000466181(PQKBManifestationID)11310816(PQKBTitleCode)TC0000466181(PQKBWorkID)10458193(PQKB)10708109(MiAaPQ)EBC267421(Au-PeEL)EBL267421(CaPaEBR)ebr10132651(CaONFJC)MIL54721(OCoLC)133164962(EXLCZ)99100000000024295520000815d2006 uy 0engur|n|---|||||txtccrReflections on business-to-business marketing in the twenty-first century[electronic resource] /Judy ZolkiewskiBradford, England Emerald Group Publishingc20061 online resource (211 p.)European Journal of Marketing ;v.40, no. 3/4Description based upon print version of record.1-84544-922-3 Cover; CONTENTS; EDITORIAL REVIEW BOARD; Guest editorial; IMP - some things achieved: much more to do; Discovering market networks; Research in relationship marketing: antecedents, traditions and integration; Matching high-tech and high-touch in supplier-customer relationships; Relationship value and relationship quality; Ethics and value creation in business research: comparing two approaches; Measuring relational norms: some methodological issues; Suppliers' willingness to end unprofitable customer relationships; Conceptualising, delineating and analysing business networksNetwork pictures: concepts and representationsAssessing the impact of culture on relationship creation and network formation in emerging Asian marketsIn the first decade of the 21st century we can now look back and reflect on how perceptions of and research into industrial markets (or should we call them B2B markets?) have changed and developed. In this e-book of the European Journal of Marketing, we attempt, through our selection of papers, to critically review the latest developments in business-to-business and international research and their contribution to knowledge. We believe that this special issue reflects the latest thinking in the field and the trends that are emerging. Volume 40, Issue 3 & 4MarketingIndustrial marketingElectronic books.Marketing.Industrial marketing.658.8/4Zolkiewski Judy893663MiAaPQMiAaPQMiAaPQBOOK9910450464003321Reflections on business-to-business marketing in the twenty-first century1996323UNINA