Negotiating Business Narratives : Fables of the Information Technology, Automobile Manufacturing, and Financial Trading Industries / / by Sandford Borins, Beth Herst

• Autore: Borins Sandford
• Pubblicazione: Cham : , : Springer International Publishing : , : Imprint : Palgrave Pivot, , 2018
• Edizione: 1st ed. 2018.
• Descrizione fisica: 1 online resource (xiii, 78 pages) : illustration
• Disciplina: 658.11
• Soggetto topico: Automobile industry and trade; Management; Industrial management; Finance—History; New business enterprises; Automotive Industry; Innovation/Technology Management; Financial History; Start-Ups/Venture Capital
• Persona (resp. second.): HerstBeth
• Nota di contenuto: 1 Conceptual Framework and Methodology -- 2 Insanely Great: The Dominant IT Fable -- 3 Cults of Personality: Fables of the Automobile Industry -- 4 “A Good Dose of Outrage”: Financial Trading Fables -- 5 Conclusion: Narrative Templates and Social Negotiations.
• Sommario/riassunto: This book challenges the widely-held belief that popular narratives about business are invariably critical. It develops a more nuanced analytic model of private sector narrative and applies it to 63 recent narrative texts (movies, histories, biographies) produced in the US dealing with three major industries: information technology, automobile manufacturing, and financial trading. It identifies recurring patterns to compare sectors and to analyze their implications. Negotiating Business Narratives appeals to academics and practitioners interested in business and society, strategic management, and contemporary literature and films about business.
• Titolo autorizzato: Negotiating Business Narratives
• ISBN: 3-319-77923-0
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910298201003321
• Lo trovi qui: Univ. Federico II
• Serie: Palgrave pivot.