LEADER 03179nam 22006855 450 001 9910298201003321 005 20251216001250.0 010 $a9783319779232 010 $a3319779230 024 7 $a10.1007/978-3-319-77923-2 035 $a(CKB)4100000002892519 035 $a(MiAaPQ)EBC5441115 035 $a(DE-He213)978-3-319-77923-2 035 $a(PPN)225553899 035 $a(Perlego)3492358 035 $a(MiAaPQ)EBC5578481 035 $a(EXLCZ)994100000002892519 100 $a20180328d2018 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aNegotiating Business Narratives $eFables of the Information Technology, Automobile Manufacturing, and Financial Trading Industries /$fby Sandford Borins, Beth Herst 205 $a1st ed. 2018. 210 1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Pivot,$d2018. 215 $a1 online resource (xiii, 78 pages) $cillustration 225 1 $aPalgrave Pivot 311 08$a9783319779225 311 08$a3319779222 327 $a1 Conceptual Framework and Methodology -- 2 Insanely Great: The Dominant IT Fable -- 3 Cults of Personality: Fables of the Automobile Industry -- 4 "A Good Dose of Outrage": Financial Trading Fables -- 5 Conclusion: Narrative Templates and Social Negotiations. 330 $aThis book challenges the widely-held belief that popular narratives about business are invariably critical. It develops a more nuanced analytic model of private sector narrative and applies it to 63 recent narrative texts (movies, histories, biographies) produced in the US dealing with three major industries: information technology, automobile manufacturing, and financial trading. It identifies recurring patterns to compare sectors and to analyze their implications. Negotiating Business Narratives appeals to academics and practitioners interested in business and society, strategic management, and contemporary literature and films about business. 410 0$aPalgrave pivot. 606 $aAutomobile industry and trade 606 $aTechnological innovations 606 $aFinance 606 $aHistory 606 $aNew business enterprises 606 $aVenture capital 606 $aAutomotive Industry 606 $aInnovation and Technology Management 606 $aFinancial History 606 $aStart-Ups and Venture Capital 615 0$aAutomobile industry and trade. 615 0$aTechnological innovations. 615 0$aFinance. 615 0$aHistory. 615 0$aNew business enterprises. 615 0$aVenture capital. 615 14$aAutomotive Industry. 615 24$aInnovation and Technology Management. 615 24$aFinancial History. 615 24$aStart-Ups and Venture Capital. 676 $a658.11 700 $aBorins$b Sandford F.$f1949-$4aut$4http://id.loc.gov/vocabulary/relators/aut$01650529 702 $aHerst$b Beth F.$f1962-$4aut$4http://id.loc.gov/vocabulary/relators/aut 906 $aBOOK 912 $a9910298201003321 996 $aNegotiating Business Narratives$94477536 997 $aUNINA