Consumer behavior : buying, having, and being / / Michael R. Solomon

• Autore: Solomon Michael R.
• Pubblicazione: Harlow, England : , : Pearson, , 2015; ©2015
• Edizione: Eleventh edition, Global edition.
• Descrizione fisica: 1 online resource (604 pages) : illustrations (some color)
• Disciplina: 658.8342
• Soggetto topico: Consumer behavior; Consumers - Attitudes
• Nota di bibliografia: Includes bibliographical references at the end of each chapters and index.
• Nota di contenuto: Cover -- Brief Contents -- Contents -- About the Author -- New to this Edition! -- Preface -- Acknowledgments -- Section 1: Foundations of Consumer Behavior -- Chapter 1: Buying, Having, and Being: An Introduction to Consumer Behavior -- Consumer Behavior: People in the Marketplace -- What is Consumer Behavior? -- Consumer Behavior is a Process -- Consumers' Impact on Marketing Strategy -- Consumers are Different! How We Divide Them Up -- Segmenting by Behavior: Welcome to Big Data -- Marketing's Impact on Consumers -- Popular Culture is Marketing is Popular Culture . . . -- All the World's a Stage -- What Does it Mean to Consume? -- What do We Need-Really? -- How We Classify Consumer Needs -- The Global "Always On" Consumer -- The Digital Native: Living a Social [Media] Life -- Consumer Behavior as a Field of Study -- Where Do We Find Consumer Researchers? -- Interdisciplinary Influences on the Study of Consumer Behavior -- Two Perspectives on Consumer Research -- Should Consumer Research Have an Academic or an Applied Focus? -- Taking it from Here: The Plan of the Book -- Chapter Summary -- Key Terms -- Review -- Consumer Behavior Challenge -- Case Study -- Notes -- Chapter 2: Decision Making and Consumer Behavior -- What's Your Problem? -- Consumer Involvement -- Types of Involvement -- Cognitive Decision Making -- Steps in the Cognitive Decision-Making Process -- Habitual Decision Making -- Priming and Nudging -- Decision-Making Biases and Shortcuts -- Heuristics: Mental Shortcuts -- Affective Decision Making -- Emotions and Consumption -- Positive Affect -- Negative Affect -- How Social Media Tap into Our Emotions -- Chapter Summary -- Key Terms -- Review -- Consumer Behavior Challenge -- Case Study -- Notes -- Chapter 3: Cultural Influences on Consumer Decision Making -- Cultural Systems -- Cultural Values -- Core Values. ; How Do Values Link to Consumer Behavior? -- The Yin and Yang of Marketing and Culture -- Cultural Movement -- High and Low Culture -- Cultural Formulae -- Reality Engineering -- Product Placement -- Advergaming -- Cultural Stories and Ceremonies -- Myths -- Rituals -- Sacred and Profane Consumption -- Sacralization -- Domains of Sacred Consumption -- From Sacred to Profane, and Back Again -- Global Consumer Culture -- It's a Brand New World -- Adopt a Standardized Strategy -- Adopt a Localized Strategy -- Cross-Cultural Differences Relevant to Marketers -- Does Global Marketing Work? -- Chapter Summary -- Key Terms -- Review -- Consumer Behavior Challenge -- Case Study -- Notes -- Chapter 4: Consumer and Social Well-Being -- Business Ethics and Consumer Rights -- Needs and Wants: Do Marketers Manipulate Consumers? -- Consumers' Rights and Product Satisfaction -- Market Regulation -- Consumerism -- Social Marketing and Corporate Social Responsibility (CSR) -- Major Policy Issues Relevant to Consumer Behavior -- Data Privacy and Identity Theft -- Market Access -- Sustainability and Environmental Stewardship -- The Dark Side of Consumer Behavior -- Consumer Terrorism -- Addictive Consumption -- Consumed Consumers -- Illegal Acquisition and Product Use -- Chapter Summary -- Key Terms -- Review -- Consumer Behavior Challenge -- Case Study -- Notes -- Nielsen Nugget -- Section 2: Internal Influences on Consumer Behavior -- Chapter 5: Perception -- Sensation -- Vision -- Dollars and Scents -- Sound -- Touch -- Taste -- The Stages of Perception -- Stage 1: Exposure -- Stage 2: Attention -- Stage 3: Interpretation -- Chapter Summary -- Key Terms -- Review -- Consumer Behavior Challenge -- Case Study -- Notes -- Chapter 6: Learning and Memory -- Learning -- Behavioral Learning Theories -- Marketing Applications of Classical Conditioning Principles. ; Marketing Applications of Instrumental Conditioning Principles -- Gamification -- Cognitive Learning Theory -- How Do We Learn to Be Consumers? -- Cognitive Development -- Memory -- How Our Brains Encode Information -- Memory Systems -- How Our Memories Store Information -- How We Retrieve Memories When We Decide What to Buy -- What Makes Us Forget? -- How We Measure Consumers' Recall of Marketing Messages -- Bittersweet Memories: The Marketing Power of Nostalgia -- Chapter Summary -- Key Terms -- Review -- Consumer Behavior Challenge -- Case Study -- Notes -- Chapter 7: The Self -- The Self -- Does the Self Exist? -- Self-Concept -- Fantasy: Bridging the Gap Between the Selves -- Symbolic Interactionism -- The Extended Self -- The Digital Self -- Personality -- Consumer Behavior on the Couch: Freudian Theory -- Neo-Freudian Theories -- Trait Theory -- Brand Personality -- Socializing with Brands -- Are We What We Buy? -- Body Image -- Ideals of Beauty -- Working on the Body -- Body Image Distortions -- Chapter Summary -- Key Terms -- Review -- Consumer Behavior Challenge -- Case Study -- Notes -- Chapter 8: Attitudes and Persuasion -- The Power of Attitudes -- The ABC Model of Attitudes -- Hierarchies of Effects -- How Do We Form Attitudes? -- All Attitudes are Not Created Equal -- The Consistency Principle -- Motivational Conflicts -- Self-Perception Theory -- Social Judgment Theory -- Balance Theory -- Attitude Models -- Do Attitudes Predict Behavior? -- Trying to Consume -- How Do Marketers Change Attitudes? -- Decisions, Decisions: Tactical Communications Options -- The Elements of Communication -- An Updated View: Interactive Communications -- New Message Formats -- The Source -- The Message -- Types of Message Appeals -- The Source versus the Message: Do We Sell the Steak or the Sizzle? -- Chapter Summary -- Key Terms -- Review. ; Consumer Behavior Challenge -- Case Study -- Notes -- Nielsen Nugget -- Section 3: External Influences on Consumer Behavior -- Chapter 9: Group and Situational Effects on Consumer Behavior -- Situational Effects on Consumer Behavior -- Our Social and Physical Surroundings -- Temporal Factors -- Waiting Time -- The Shopping Experience -- When the Going Gets Tough, the Tough Go Shopping -- E-Commerce: Clicks Versus Bricks -- Retailing as Theater -- Store Image -- In-Store Decision-Making -- The Salesperson: A Lead Role in the Play -- The Social Power of Groups -- Reference Groups aren't Just Any Groups -- Conformity -- Collective Decision-Making -- B2B Decision-Making -- Family Decision-Making -- Animals are People Too! Nonhuman Family Members -- The Family Life Cycle -- The Intimate Corporation: Family Decision-Making -- Sex Roles and Family Decision-Making Responsibilities -- Chapter Summary -- Key Terms -- Review -- Consumer Behavior Challenge -- Case Study -- Notes -- Chapter 10: Consumer Identity I: Sex Roles and Subcultures -- Consumer Identity -- Gender Identity -- Sex Role Socialization -- Gender Identity Versus Sexual Identity -- Sex-Typed Products -- Ethnic and Racial Subcultures -- Ethnic and Racial Stereotypes -- Ethnicity and Acculturation -- The "Big Three" American Ethnic Subcultures -- Religious Subcultures -- Organized Religion and Consumption -- Born-Again Consumers -- Islamic Marketing -- Age Subcultures -- Children as Decision-Makers: Consumers-in-Training -- The Youth Market -- Gen Y -- Gen X -- The Mature Market -- Place-Based Subcultures -- Chapter Summary -- Key Terms -- Review -- Consumer Behavior Challenge -- Case Study -- Notes -- Chapter 11: Consumer Identity II: Social Class and Lifestyles -- Income and Consumer Identity -- Income Patterns -- To Spend or Not to Spend, That Is the Question. ; The Great Recession and Its Aftermath -- Materialism and Economic Conditions -- Social Class and Consumer Identity -- Pick a Pecking Order -- Components of Social Class -- Social Class in the United States -- Social Class Around the World -- How Do We Measure Social Class? -- Status Symbols and Social Capital -- What Do You Use That Fork For?" Taste Cultures, Codes, and Cultural Capital -- Social Capital -- Status Symbols -- Lifestyles and Consumer Identity -- Product Complementarity and Co-Branding Strategies -- Psychographics -- Chapter Summary -- Key Terms -- Review -- Consumer Behavior Challenge -- Case Study -- Notes -- Chapter 12: Networked Consumer Behavior: Word-of-Mouth, Social Media, and Fashion -- Word-of-Mouth Communication -- Buzz Building -- Negative WOM: The Power of Rumors -- Opinion Leadership -- How Influential Is an Opinion Leader? -- Types of Opinion Leaders -- How Do We Find Opinion Leaders? -- The Social Media Revolution -- Social Media and Community -- The Structure of Social Networks -- The Power of Online Communities -- Online Opinion Leaders -- The Diffusion of Innovations -- How Do We Decide to Adopt an Innovation? -- Behavioral Demands of Innovations -- What Determines If an Innovation will Diffuse? -- The Fashion System -- Chapter Summary -- Key Terms -- Review -- Consumer Behavior Challenge -- Case Study -- Notes -- Nielsen Nugget -- Glossary -- Index.
• Sommario/riassunto: For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. This program will provide a better teaching and learning experience-for you and your students. Here's how: Digital Consumer Focus: This text continues to highlight and celebrate the brave new world of digital consumer behavior. Help Students Apply the Case to the Chapter's Contents: A case study has been added to the end of each chapter along with discussion questions to help students apply the case to the chapter's contents. Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text. Please note that the product you are purchasing does not include MyMarketingLab. MyMarketingLab Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning? You need both an access card and a course ID to access MyMarketingLab. These are the steps you need to take: 1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. 2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book. 3. If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9781292057057); 4. If your lecturer is using the MyLab and you would like to purchase the product... Go to www.MyMarketingLab.com to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator.
• Titolo autorizzato: Consumer behavior
• ISBN: 9781292017419; 1-292-05701-7
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910154799303321
• Lo trovi qui: Univ. Federico II
• Serie: Always learning.