Retail marketing management / / David Gilbert
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| Autore: |
Gilbert David <1947 March 2->
|
| Titolo: |
Retail marketing management / / David Gilbert
|
| Pubblicazione: | Harlow, England : , : FT Prentice Hall, , [2003] |
| ©2003 | |
| Edizione: | 2nd ed. |
| Descrizione fisica: | 1 online resource (xiii, 457 p. ) : ill |
| Disciplina: | 658.87 |
| Soggetto topico: | Marketing - Management |
| Retail trade | |
| Note generali: | Previous edition: 1999. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | About the contributors Preface 1. An Introduction to retailing as an activity 2. An introduction to retail marketing 3. Consumer behaviour and retail operations 4. The management of service and quality in retailing 5. The retail marketing mix and product 6. Merchandise Management 7. Retail pricing 8. Retail promotion 9. Retail logistics and distribution 10. Methods and approaches to retail marketing planning 11. Retail location strategies and decisions 12. The management of a retail brand 13. The applications of It to retail marketing 14. Consumerism and ethics in retailing 15. International retailing 16. The future of retailing |
| Sommario/riassunto: | Retail marketing has been an area of much recent change. Taking new areas of interest (for example, IT, branding, ethics) into account, this book looks at both the theory and practice of retail marketing. |
| Titolo autorizzato: | Retail marketing management |
| ISBN: | 1-280-56136-X |
| 9786610561360 | |
| 1-4058-7031-1 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910154653603321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |