LEADER 03347nam 2200601 450 001 9910154653603321 005 20230617010708.0 010 $a1-280-56136-X 010 $a9786610561360 010 $a1-4058-7031-1 035 $a(CKB)1000000000398807 035 $a(StDuBDS)AH25271566 035 $a(SSID)ssj0000308291 035 $a(PQKBManifestationID)12107337 035 $a(PQKBTitleCode)TC0000308291 035 $a(PQKBWorkID)10250373 035 $a(PQKB)10204817 035 $a(MiAaPQ)EBC5185966 035 $a(MiAaPQ)EBC5187824 035 $a(MiAaPQ)EBC5137860 035 $a(Au-PeEL)EBL5137860 035 $a(CaONFJC)MIL56136 035 $a(OCoLC)1017004084 035 $a(EXLCZ)991000000000398807 100 $a20190813d2003 uy 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aRetail marketing management /$fDavid Gilbert 205 $a2nd ed. 210 1$aHarlow, England :$cFT Prentice Hall,$d[2003] 210 4$dİ2003 215 $a1 online resource (xiii, 457 p. )$cill 300 $aPrevious edition: 1999. 311 $a0-273-65511-6 320 $aIncludes bibliographical references and index. 327 $aAbout the contributors Preface 1. An Introduction to retailing as an activity 2. An introduction to retail marketing 3. Consumer behaviour and retail operations 4. The management of service and quality in retailing 5. The retail marketing mix and product 6. Merchandise Management 7. Retail pricing 8. Retail promotion 9. Retail logistics and distribution 10. Methods and approaches to retail marketing planning 11. Retail location strategies and decisions 12. The management of a retail brand 13. The applications of It to retail marketing 14. Consumerism and ethics in retailing 15. International retailing 16. The future of retailing 330 8 $aRetail marketing has been an area of much recent change. Taking new areas of interest (for example, IT, branding, ethics) into account, this book looks at both the theory and practice of retail marketing.$bFor undergraduate and postgraduate courses in Retail Marketing and Marketing Management, and HND Retail Marketing. The second edition of this highly successful text offers a unique approach that combines retail marketing theory with the newer retail concepts and international examples. Building on the first edition this text starts by looking at the nature of retailing as an activity, then introduces retail marketing, followed by a discussion of consumer behaviour, the retail marketing mix, and other important issues such as location strategies, branding, the application of IT and ethics. This text takes an integrated approach to explaining the process of internationalisation, and the inclusion of plenty of international examples reinforces this approach. This book is seen as one of the few that fully integrates retailing and marketing. 606 $aMarketing$xManagement 606 $aRetail trade 615 0$aMarketing$xManagement. 615 0$aRetail trade. 676 $a658.87 700 $aGilbert$b David$f1947 March 2-$01071348 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910154653603321 996 $aRetail marketing management$92566864 997 $aUNINA