03347nam 2200601 450 991015465360332120230617010708.01-280-56136-X97866105613601-4058-7031-1(CKB)1000000000398807(StDuBDS)AH25271566(SSID)ssj0000308291(PQKBManifestationID)12107337(PQKBTitleCode)TC0000308291(PQKBWorkID)10250373(PQKB)10204817(MiAaPQ)EBC5185966(MiAaPQ)EBC5187824(MiAaPQ)EBC5137860(Au-PeEL)EBL5137860(CaONFJC)MIL56136(OCoLC)1017004084(EXLCZ)99100000000039880720190813d2003 uy 0engur|||||||||||txtccrRetail marketing management /David Gilbert2nd ed.Harlow, England :FT Prentice Hall,[2003]©20031 online resource (xiii, 457 p. )illPrevious edition: 1999.0-273-65511-6 Includes bibliographical references and index.About the contributors Preface 1. An Introduction to retailing as an activity 2. An introduction to retail marketing 3. Consumer behaviour and retail operations 4. The management of service and quality in retailing 5. The retail marketing mix and product 6. Merchandise Management 7. Retail pricing 8. Retail promotion 9. Retail logistics and distribution 10. Methods and approaches to retail marketing planning 11. Retail location strategies and decisions 12. The management of a retail brand 13. The applications of It to retail marketing 14. Consumerism and ethics in retailing 15. International retailing 16. The future of retailingRetail marketing has been an area of much recent change. Taking new areas of interest (for example, IT, branding, ethics) into account, this book looks at both the theory and practice of retail marketing.For undergraduate and postgraduate courses in Retail Marketing and Marketing Management, and HND Retail Marketing. The second edition of this highly successful text offers a unique approach that combines retail marketing theory with the newer retail concepts and international examples. Building on the first edition this text starts by looking at the nature of retailing as an activity, then introduces retail marketing, followed by a discussion of consumer behaviour, the retail marketing mix, and other important issues such as location strategies, branding, the application of IT and ethics. This text takes an integrated approach to explaining the process of internationalisation, and the inclusion of plenty of international examples reinforces this approach. This book is seen as one of the few that fully integrates retailing and marketing.MarketingManagementRetail tradeMarketingManagement.Retail trade.658.87Gilbert David1947 March 2-1071348MiAaPQMiAaPQMiAaPQBOOK9910154653603321Retail marketing management2566864UNINA