Business Intelligence and e-Marketing Workshop, IBM Warwick, 2001 [[electronic resource] /] / guest editors, Julie Abbott and Merlin Stone
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| Titolo: |
Business Intelligence and e-Marketing Workshop, IBM Warwick, 2001 [[electronic resource] /] / guest editors, Julie Abbott and Merlin Stone
|
| Pubblicazione: | Bradford, England, : Emerald Group Publishing, c2003 |
| Edizione: | 1st ed. |
| Descrizione fisica: | 1 online resource (65 p.) |
| Disciplina: | 658.4/7 |
| Soggetto topico: | Business intelligence |
| Electronic commerce - Marketing | |
| Altri autori: |
AbbottJulie
StoneMerlin
|
| Note generali: | Bibliographic Level Mode of Issuance: Monograph |
| Nota di contenuto: | Contents -- Abstracts & -- keywords -- Guest editorial -- Building an e-business scenario for small business -- Innovative use of the Internet in established small firms -- Integrating the Web and e-mail into a push-pull strategy -- Channel conflict and high involvement Internet purchases -- ''Following the yellow brick road'' -- An investigation of online consumer purchasing. |
| Sommario/riassunto: | We inhabit a world where communications and information technology are now an accepted part of our lives. The technology is improving faster and faster with product life cycles becoming much shorter. How is that affecting life for the consumer - especially younger people? Many small and medium companies want to achieve more using current technologies - especially those that allow the collection and manipulation of the enormous amounts of data available today. |
| Titolo autorizzato: | Business intelligence and e-marketing workshop, IBM Warwick 2001 |
| ISBN: | 1-280-51188-5 |
| 9786610511884 | |
| 1-84544-567-8 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910826106903321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |