02689nam 2200601Ia 450 991082610690332120200520144314.01-280-51188-597866105118841-84544-567-8(CKB)1000000000001138(OCoLC)133162115(CaPaEBR)ebrary10052739(SSID)ssj0000465894(PQKBManifestationID)11294858(PQKBTitleCode)TC0000465894(PQKBWorkID)10457803(PQKB)10128347(MiAaPQ)EBC232247(Au-PeEL)EBL232247(CaPaEBR)ebr10052739(CaONFJC)MIL51188(OCoLC)936898847(EXLCZ)99100000000000113820000815d2003 uy 0engurcn|||||||||txtccrBusiness Intelligence and e-Marketing Workshop, IBM Warwick, 2001 /guest editors, Julie Abbott and Merlin Stone1st ed.Bradford, England Emerald Group Publishingc20031 online resource (65 p.) Qualitative market research: an international journal ;v.6, no. 1, pt. 2Bibliographic Level Mode of Issuance: Monograph0-86176-780-2 Contents -- Abstracts &amp -- keywords -- Guest editorial -- Building an e-business scenario for small business -- Innovative use of the Internet in established small firms -- Integrating the Web and e-mail into a push-pull strategy -- Channel conflict and high involvement Internet purchases -- ''Following the yellow brick road'' -- An investigation of online consumer purchasing.We inhabit a world where communications and information technology are now an accepted part of our lives. The technology is improving faster and faster with product life cycles becoming much shorter. How is that affecting life for the consumer - especially younger people? Many small and medium companies want to achieve more using current technologies - especially those that allow the collection and manipulation of the enormous amounts of data available today.Business intelligenceElectronic commerceMarketingBusiness intelligence.Electronic commerceMarketing.658.4/7Abbott Julie1600575Stone Merlin249253MiAaPQMiAaPQMiAaPQBOOK9910826106903321Business intelligence and e-marketing workshop, IBM Warwick 20013923723UNINA