LEADER 02689nam 2200601Ia 450 001 9910826106903321 005 20200520144314.0 010 $a1-280-51188-5 010 $a9786610511884 010 $a1-84544-567-8 035 $a(CKB)1000000000001138 035 $a(OCoLC)133162115 035 $a(CaPaEBR)ebrary10052739 035 $a(SSID)ssj0000465894 035 $a(PQKBManifestationID)11294858 035 $a(PQKBTitleCode)TC0000465894 035 $a(PQKBWorkID)10457803 035 $a(PQKB)10128347 035 $a(MiAaPQ)EBC232247 035 $a(Au-PeEL)EBL232247 035 $a(CaPaEBR)ebr10052739 035 $a(CaONFJC)MIL51188 035 $a(OCoLC)936898847 035 $a(EXLCZ)991000000000001138 100 $a20000815d2003 uy 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 00$aBusiness Intelligence and e-Marketing Workshop, IBM Warwick, 2001 /$fguest editors, Julie Abbott and Merlin Stone 205 $a1st ed. 210 $aBradford, England $cEmerald Group Publishing$dc2003 215 $a1 online resource (65 p.) 225 0 $aQualitative market research: an international journal ;$vv.6, no. 1, pt. 2 300 $aBibliographic Level Mode of Issuance: Monograph 311 $a0-86176-780-2 327 $aContents -- Abstracts & -- keywords -- Guest editorial -- Building an e-business scenario for small business -- Innovative use of the Internet in established small firms -- Integrating the Web and e-mail into a push-pull strategy -- Channel conflict and high involvement Internet purchases -- ''Following the yellow brick road'' -- An investigation of online consumer purchasing. 330 $aWe inhabit a world where communications and information technology are now an accepted part of our lives. The technology is improving faster and faster with product life cycles becoming much shorter. How is that affecting life for the consumer - especially younger people? Many small and medium companies want to achieve more using current technologies - especially those that allow the collection and manipulation of the enormous amounts of data available today. 606 $aBusiness intelligence 606 $aElectronic commerce$xMarketing 615 0$aBusiness intelligence. 615 0$aElectronic commerce$xMarketing. 676 $a658.4/7 701 $aAbbott$b Julie$01600575 701 $aStone$b Merlin$0249253 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910826106903321 996 $aBusiness intelligence and e-marketing workshop, IBM Warwick 2001$93923723 997 $aUNINA