The future of pharma : evolutionary threats and opportunities / / Brian D. Smith

• Autore: Smith Brian D.
• Pubblicazione: London, [England] ; ; New York, New York : , : Routledge, , 2016; ©2011
• Descrizione fisica: 1 online resource (215 p.)
• Disciplina: 338.476151
• Soggetto topico: Pharmaceutical industry
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references at the end of each chapters and index.
• Nota di contenuto: Whither pharma? The world's most important industry at a fork in the road -- Universal acid. A way to understand the complex, adaptive pharmaceutical industry -- An evolving social environment -- An evolving technological environment -- The evolution of the pharmaceutical industry -- The speciation of pharma. The new business models that will transform the industry -- Sex, forced moves and good tricks. What new capabilities will be needed to survive and thrive in the future of pharma? -- Flat, focussed tribes. Organizational structures in the future of pharma -- Gales of creative destruction. The turmoil ahead of the pharmaceutical industry.
• Sommario/riassunto: The Future of Pharma examines the causes of the industry's potential decline and offers a convincing and rigorous analysis of the options open to it. What emerges is a landscape defined, on the one hand, by the changing marketplace of mass-market consumers, institutional healthcare systems and wealthy individuals; and on the other by the alternate sources of commercial value - innovative therapies; super-efficient processes, supply chains and operations; and closer customer relations and increasingly tailored health services.
• Titolo autorizzato: The future of pharma
• ISBN: 1-4094-5085-6; 1-315-55792-4; 1-317-03108-3; 1-283-12910-8; 9786613129109; 1-4094-3032-4
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910824438803321
• Lo trovi qui: Univ. Federico II