|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNINA9910824438803321 |
|
|
Autore |
Smith Brian D. |
|
|
Titolo |
The future of pharma : evolutionary threats and opportunities / / Brian D. Smith |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
London, [England] ; ; New York, New York : , : Routledge, , 2016 |
|
©2011 |
|
|
|
|
|
|
|
|
|
ISBN |
|
1-4094-5085-6 |
1-315-55792-4 |
1-317-03108-3 |
1-283-12910-8 |
9786613129109 |
1-4094-3032-4 |
|
|
|
|
|
|
|
|
Descrizione fisica |
|
1 online resource (215 p.) |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Note generali |
|
Description based upon print version of record. |
|
|
|
|
|
|
Nota di bibliografia |
|
Includes bibliographical references at the end of each chapters and index. |
|
|
|
|
|
|
|
|
Nota di contenuto |
|
Whither pharma? The world's most important industry at a fork in the road -- Universal acid. A way to understand the complex, adaptive pharmaceutical industry -- An evolving social environment -- An evolving technological environment -- The evolution of the pharmaceutical industry -- The speciation of pharma. The new business models that will transform the industry -- Sex, forced moves and good tricks. What new capabilities will be needed to survive and thrive in the future of pharma? -- Flat, focussed tribes. Organizational structures in the future of pharma -- Gales of creative destruction. The turmoil ahead of the pharmaceutical industry. |
|
|
|
|
|
|
|
|
Sommario/riassunto |
|
The Future of Pharma examines the causes of the industry's potential decline and offers a convincing and rigorous analysis of the options open to it. What emerges is a landscape defined, on the one hand, by the changing marketplace of mass-market consumers, institutional healthcare systems and wealthy individuals; and on the other by the alternate sources of commercial value - innovative therapies; super- |
|
|
|
|