02983nam 2200625 450 991082443880332120240131150933.01-4094-5085-61-315-55792-41-317-03108-31-283-12910-897866131291091-4094-3032-4(CKB)2550000000036726(EBL)714110(OCoLC)735597595(SSID)ssj0000507438(PQKBManifestationID)12185147(PQKBTitleCode)TC0000507438(PQKBWorkID)10549071(PQKB)10049924(MiAaPQ)EBC714110(MiAaPQ)EBC4452927(Au-PeEL)EBL4452927(CaPaEBR)ebr11506663(OCoLC)1022786361(OCoLC)1082201404(FINmELB)ELB139259(EXLCZ)99255000000003672620180224h20162011 uy 0engur|n|---|||||txtccrThe future of pharma evolutionary threats and opportunities /Brian D. SmithLondon, [England] ;New York, New York :Routledge,2016.©20111 online resource (215 p.)Description based upon print version of record.1-4094-3031-6 Includes bibliographical references at the end of each chapters and index.Whither pharma? The world's most important industry at a fork in the road -- Universal acid. A way to understand the complex, adaptive pharmaceutical industry -- An evolving social environment -- An evolving technological environment -- The evolution of the pharmaceutical industry -- The speciation of pharma. The new business models that will transform the industry -- Sex, forced moves and good tricks. What new capabilities will be needed to survive and thrive in the future of pharma? -- Flat, focussed tribes. Organizational structures in the future of pharma -- Gales of creative destruction. The turmoil ahead of the pharmaceutical industry.The Future of Pharma examines the causes of the industry's potential decline and offers a convincing and rigorous analysis of the options open to it. What emerges is a landscape defined, on the one hand, by the changing marketplace of mass-market consumers, institutional healthcare systems and wealthy individuals; and on the other by the alternate sources of commercial value - innovative therapies; super-efficient processes, supply chains and operations; and closer customer relations and increasingly tailored health services.Pharmaceutical industryPharmaceutical industry.338.476151Smith Brian D.282302MiAaPQMiAaPQMiAaPQBOOK9910824438803321The future of pharma3939738UNINA