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Marketing for the mental health professional : an innovative guide for practitioners / / David P. Diana



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Autore: Diana David P Visualizza persona
Titolo: Marketing for the mental health professional : an innovative guide for practitioners / / David P. Diana Visualizza cluster
Pubblicazione: Hoboken, N.J., : Wiley, c2010
Descrizione fisica: 1 online resource (211 p.)
Disciplina: 616.890068/8
Soggetto topico: Mental health services - Marketing
Managed mental health care
Note generali: Description based upon print version of record.
Nota di bibliografia: Includes bibliographical references and index.
Nota di contenuto: Marketing for the Mental Health Professional: An Innovative Guide for Practitioners; Contents; Preface; Acknowledgments; Part One: New Beginnings; Chapter One: Introduction; Chapter Two: Marketing and the Mental Health Profession: A Powerful Combination; Chapter Three: How to Sell Mental Health Services Five Elements of Success; Part Two: The Psychology of Success; Chapter Four: Finding Your Power: The Social Dynamics of Power, Influence, and Persuasion; Chapter Five: Finding Your Place in the Field: Effective Strategies for Building Credibility and Earning Authority
Chapter Six: Understanding Buying Motives in Behavioral Health CareChapter Seven: Sales and Marketing for Mental Health Organizations; Part Three: The Future of Success; Chapter Eight: Social Networking in the Mental Health Profession; Chapter Nine: Selling Yourself in Today's Job Market; Chapter Ten: Build a Better Web site: Web Site Essentials for Mental Health Professionals; Chapter Eleven: Service Trends within Our Changing Industry; Chapter Twelve: Conclusion; Appendix: Business Development Worksheets and Exercises; MARKETING ACTIVITIES LIST; IDEAS AT THE EDGES; MARKETING PLAN COMPONENTS
CHANGE THE WAY YOU WORKBibliography; Index
Sommario/riassunto: Praise for Marketing for the Mental Health Professional: An Innovative Guide for Practitioners ""This book is packed with useful strategies that have worked for years and years in the business world. People who follow the advice here are going to go places.""-Dr. Thomas Phelan, Psychologist and bestselling author of 1-2-3 Magic ""David's book is brilliant! He guides us through our own resistance and the unquestioned beliefs we have held around marketing, money, and our profession. Not only have I received a long-overdue education, David has inspired in me th
Titolo autorizzato: Marketing for the mental health professional  Visualizza cluster
ISBN: 1-282-68751-4
9786612687518
1-118-26969-1
0-470-60911-7
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910820943203321
Lo trovi qui: Univ. Federico II
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