LEADER 03412nam  2200565Ia 450 
001 9910820943203321
005 20200520144314.0
010   $a1-282-68751-4
010   $a9786612687518
010   $a1-118-26969-1
010   $a0-470-60911-7
035   $a(CKB)2670000000014687
035   $a(EBL)514342
035   $a(OCoLC)609862594
035   $a(SSID)ssj0000362911
035   $a(PQKBManifestationID)11925514
035   $a(PQKBTitleCode)TC0000362911
035   $a(PQKBWorkID)10382686
035   $a(PQKB)10228615
035   $a(MiAaPQ)EBC514342
035   $a(EXLCZ)992670000000014687
100   $a20091028d2010      uy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aMarketing for the mental health professional $ean innovative guide for practitioners /$fDavid P. Diana
210   $aHoboken, N.J. $cWiley$dc2010
215   $a1 online resource (211 p.)
300   $aDescription based upon print version of record.
311   $a0-470-56091-6 
320   $aIncludes bibliographical references and index.
327   $aMarketing for the Mental Health Professional: An Innovative Guide for Practitioners; Contents; Preface; Acknowledgments; Part One: New Beginnings; Chapter One: Introduction; Chapter Two: Marketing and the Mental Health Profession: A Powerful Combination; Chapter Three: How to Sell Mental Health Services Five Elements of Success; Part Two: The Psychology of Success; Chapter Four: Finding Your Power: The Social Dynamics of Power, Influence, and Persuasion; Chapter Five: Finding Your Place in the Field: Effective Strategies for Building Credibility and Earning Authority
327   $aChapter Six: Understanding Buying Motives in Behavioral Health CareChapter Seven: Sales and Marketing for Mental Health Organizations; Part Three: The Future of Success; Chapter Eight: Social Networking in the Mental Health Profession; Chapter Nine: Selling Yourself in Today's Job Market; Chapter Ten: Build a Better Web site: Web Site Essentials for Mental Health Professionals; Chapter Eleven: Service Trends within Our Changing Industry; Chapter Twelve: Conclusion; Appendix: Business Development Worksheets and Exercises; MARKETING ACTIVITIES LIST; IDEAS AT THE EDGES; MARKETING PLAN COMPONENTS
327   $aCHANGE THE WAY YOU WORKBibliography; Index
330   $aPraise for Marketing for the Mental Health Professional: An Innovative Guide for Practitioners ""This book is packed with useful strategies that have worked for years and years in the business world. People who follow the advice here are going to go places.""-Dr. Thomas Phelan, Psychologist and bestselling author of 1-2-3 Magic ""David's book is brilliant! He guides us through our own resistance and the unquestioned beliefs we have held around marketing, money, and our profession. Not only have I received a long-overdue education, David has inspired in me th
606   $aMental health services$xMarketing
606   $aManaged mental health care
615  0$aMental health services$xMarketing.
615  0$aManaged mental health care.
676   $a616.890068/8
700   $aDiana$b David P$01692775
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910820943203321
996   $aMarketing for the mental health professional$94070098
997   $aUNINA