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Autore: |
Fuller Gordon W
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Titolo: |
New food product development : from concept to marketplace / / Gordon W. Fuller
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Pubblicazione: | Boca Raton, FL, : CRC Press, c2011 |
Edizione: | 3rd ed. |
Descrizione fisica: | 1 online resource (494 p.) |
Disciplina: | 664.0068/8 |
664.00685 | |
Soggetto topico: | Food - Marketing |
Food - Research | |
New products - Marketing | |
Product management | |
Food industry and trade - Technological innovations | |
Note generali: | Description based upon print version of record. |
Nota di bibliografia: | Includes bibliographical references and index. |
Nota di contenuto: | Front cover; Dedication; Contents; Preface; Acknowledgments; Author; Chapter 1. What Is New Food Product Development?; Chapter 2. The New Product Development Team: Company Organization and Its Influence on New Product Development; Chapter 3. What Are the Sources for New Product Ideas?; Chapter 4. Strategy and the Strategists; Chapter 5. The Tacticians: Their Influence in Product Development; Chapter 6. The Legal Department: Protecting the Company-Its Name, Goodwill, and Image; Chapter 7. Quality Control: Protecting the Consumer, the Product, and the Company |
Chapter 8. Going to Market: Success or Failure?Chapter 9. Why Farm Out New Product Development?; Chapter 10. New Food Product Development in the Food Service Industry; Chapter 11. Product Development in the Food Additive and Food Ingredient Industries; Chapter 12. Dancing but Uncertain of the Music; References; Back cover | |
Sommario/riassunto: | About the Second Edition:""... a clear and thorough understanding of how the industry as a whole competes, succeeds, and in some instances fails to bring new products to the marketplace.... delivers helpful information in a concise, organized style, bringing together diverse elements of the food industry that are all important for a new product introduction into the marketplace.... [a] should-have reference book for anyone involved in developing new food products working in or with the food industry.""-Journal of Product Innovation Management, Vol. 23, No. 3</ |
Titolo autorizzato: | New food product development ![]() |
ISBN: | 0-429-06271-0 |
1-4398-1865-7 | |
Formato: | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione: | Inglese |
Record Nr.: | 9910817210503321 |
Lo trovi qui: | Univ. Federico II |
Opac: | Controlla la disponibilità qui |