Vai al contenuto principale della pagina
Titolo: |
The 2012 presidential campaign : a communication perspective / / edited by Robert E. Denton, Jr
![]() |
Pubblicazione: | Lanham, : Rowman & Littlefield Publishers, Inc., 2014 |
Edizione: | 1st ed. |
Descrizione fisica: | 1 online resource (221 p.) |
Disciplina: | 324.973/0932 |
Soggetto topico: | Presidents - United States - Election - 2012 |
Presidential candidates - United States - History - 21st century | |
Altri autori: |
DentonRobert E., Jr.
![]() |
Note generali: | Description based upon print version of record. |
Nota di bibliografia: | Includes bibliographical references and index. |
Nota di contenuto: | Contents; Figures; Tables; Preface; Acknowledgments; Chapter 1. The 2012 Presidential-Nominating Conventions and the American Dream: Narrative Unity and Political Division; Chapter 2. Change in the Communication Demands of Spouses in the 2012 Nominating Convention; Chapter 3. Presidential Debates 2012; Chapter 4. "His to Lose": Strategic Keys to Challenging the Incumbent in 2012; Chapter 5. Political Advertising in the 2012 U.S. Presidential Election; Chapter 6. "Death by Taxes": A Postmortem on Romney's Tax-Return Apologia |
Chapter 7. Presidential Campaigns as Cultural Events: The Convergence of Politics and Popular Culture in Election 2012Chapter 8. The New-Media Campaign of 2012; 9. Explaining the Vote in the Election of 2012: Obama's Reelection; Index; About the Editor and Contributors | |
Sommario/riassunto: | This volume offers a unique and detailed examination of all stages of the 2012 presidential campaign, starting with the primaries and ending with post-election insights. Each chapter focuses on the campaign's communication variables, including images, messages, and debates. Special attention is paid to the roles and functions of new technologies. |
Titolo autorizzato: | The 2012 presidential campaign ![]() |
ISBN: | 1-4422-1673-5 |
1-4422-1675-1 | |
Formato: | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione: | Inglese |
Record Nr.: | 9910806261403321 |
Lo trovi qui: | Univ. Federico II |
Opac: | Controlla la disponibilità qui |