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Record Nr. |
UNINA9910806261403321 |
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Titolo |
The 2012 presidential campaign : a communication perspective / / edited by Robert E. Denton, Jr |
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Pubbl/distr/stampa |
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Lanham, : Rowman & Littlefield Publishers, Inc., 2014 |
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ISBN |
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1-4422-1673-5 |
1-4422-1675-1 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (221 p.) |
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Collana |
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Communication, media, and politics |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Presidents - United States - Election - 2012 |
Presidential candidates - United States - History - 21st century |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Contents; Figures; Tables; Preface; Acknowledgments; Chapter 1. The 2012 Presidential-Nominating Conventions and the American Dream: Narrative Unity and Political Division; Chapter 2. Change in the Communication Demands of Spouses in the 2012 Nominating Convention; Chapter 3. Presidential Debates 2012; Chapter 4. "His to Lose": Strategic Keys to Challenging the Incumbent in 2012; Chapter 5. Political Advertising in the 2012 U.S. Presidential Election; Chapter 6. "Death by Taxes": A Postmortem on Romney's Tax-Return Apologia |
Chapter 7. Presidential Campaigns as Cultural Events: The Convergence of Politics and Popular Culture in Election 2012Chapter 8. The New-Media Campaign of 2012; 9. Explaining the Vote in the Election of 2012: Obama's Reelection; Index; About the Editor and Contributors |
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Sommario/riassunto |
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This volume offers a unique and detailed examination of all stages of the 2012 presidential campaign, starting with the primaries and ending with post-election insights. Each chapter focuses on the campaign's communication variables, including images, messages, and debates. Special attention is paid to the roles and functions of new technologies. |
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