03015nam 2200613 a 450 991080626140332120240314013911.01-4422-1673-51-4422-1675-1(CKB)2550000001100309(EBL)1315699(OCoLC)852898942(SSID)ssj0000917623(PQKBManifestationID)11493479(PQKBTitleCode)TC0000917623(PQKBWorkID)10892165(PQKB)10684193(MiAaPQ)EBC1315699(Au-PeEL)EBL1315699(CaPaEBR)ebr10734569(CaONFJC)MIL504735(EXLCZ)99255000000110030920130603d2014 uy 0engur|n|---|||||txtccrThe 2012 presidential campaign a communication perspective /edited by Robert E. Denton, Jr1st ed.Lanham Rowman & Littlefield Publishers, Inc.20141 online resource (221 p.)Communication, media, and politicsDescription based upon print version of record.1-4422-1674-3 1-299-73484-7 Includes bibliographical references and index.Contents; Figures; Tables; Preface; Acknowledgments; Chapter 1. The 2012 Presidential-Nominating Conventions and the American Dream: Narrative Unity and Political Division; Chapter 2. Change in the Communication Demands of Spouses in the 2012 Nominating Convention; Chapter 3. Presidential Debates 2012; Chapter 4. "His to Lose": Strategic Keys to Challenging the Incumbent in 2012; Chapter 5. Political Advertising in the 2012 U.S. Presidential Election; Chapter 6. "Death by Taxes": A Postmortem on Romney's Tax-Return ApologiaChapter 7. Presidential Campaigns as Cultural Events: The Convergence of Politics and Popular Culture in Election 2012Chapter 8. The New-Media Campaign of 2012; 9. Explaining the Vote in the Election of 2012: Obama's Reelection; Index; About the Editor and ContributorsThis volume offers a unique and detailed examination of all stages of the 2012 presidential campaign, starting with the primaries and ending with post-election insights. Each chapter focuses on the campaign's communication variables, including images, messages, and debates. Special attention is paid to the roles and functions of new technologies. Communication, Media, and PoliticsPresidentsUnited StatesElection2012Presidential candidatesUnited StatesHistory21st centuryPresidentsElectionPresidential candidatesHistory324.973/0932Denton Robert E.Jr.532290MiAaPQMiAaPQMiAaPQBOOK9910806261403321The 2012 presidential campaign4091511UNINA