Advertising, sex, and post-socialism : women, media, and femininity in the Balkans / / Elza Ibroscheva
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| Autore: |
Ibroscheva Elza <1974->
|
| Titolo: |
Advertising, sex, and post-socialism : women, media, and femininity in the Balkans / / Elza Ibroscheva
|
| Pubblicazione: | Lanham : , : Lexington Books, , [2013] |
| ©2013 | |
| Descrizione fisica: | 1 online resource (203 p.) |
| Disciplina: | 659.1082/09496 |
| Soggetto topico: | Post-communism - Balkan Peninsula |
| Sex in advertising - Balkan Peninsula | |
| Socialism - Balkan Peninsula | |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | Contents; Acknowledgments; Introduction; 1 Sex? Please, We Are Socialist; 2 Advertising and the Socialist Economy; 3 Liberating Women; 4 Of Vodka, Watermelons, and Other Sexy Fruit; 5 Sex and Politics; Conclusion; Bibliography; Index; About the Author |
| Sommario/riassunto: | The book traces the evolution of gender ideologies in the Balkans, through emancipating women's roles during socialism and into the proliferation and normalization of hyper-sexualized images of women in advertising and other media in the post-socialist transition. Drawing on a media-centered cultural/critical approach to understanding the changing role of advertising in post-socialist societies and its influence on gender identities, the book offers a unique contribution to global media studies and the broader discipline of gender and communication. |
| Titolo autorizzato: | Advertising, sex, and post-socialism |
| ISBN: | 1-4985-5716-3 |
| 0-7391-7267-0 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910790591703321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |