02573nam 2200601 450 991079059170332120200520144314.01-4985-5716-30-7391-7267-0(CKB)2550000001111124(EBL)1352217(OCoLC)856869814(SSID)ssj0000982885(PQKBManifestationID)12347049(PQKBTitleCode)TC0000982885(PQKBWorkID)10987251(PQKB)11163003(MiAaPQ)EBC1352217(Au-PeEL)EBL1352217(CaPaEBR)ebr10754402(CaONFJC)MIL511016(EXLCZ)99255000000111112420130405d2013 uy 0engur|n|---|||||txtccrAdvertising, sex, and post-socialism women, media, and femininity in the Balkans /Elza IbroschevaLanham :Lexington Books,[2013]©20131 online resource (203 p.)Description based upon print version of record.0-7391-7266-2 1-299-79765-2 Includes bibliographical references and index.Contents; Acknowledgments; Introduction; 1 Sex? Please, We Are Socialist; 2 Advertising and the Socialist Economy; 3 Liberating Women; 4 Of Vodka, Watermelons, and Other Sexy Fruit; 5 Sex and Politics; Conclusion; Bibliography; Index; About the AuthorThe book traces the evolution of gender ideologies in the Balkans, through emancipating women's roles during socialism and into the proliferation and normalization of hyper-sexualized images of women in advertising and other media in the post-socialist transition. Drawing on a media-centered cultural/critical approach to understanding the changing role of advertising in post-socialist societies and its influence on gender identities, the book offers a unique contribution to global media studies and the broader discipline of gender and communication. Post-communismBalkan PeninsulaSex in advertisingBalkan PeninsulaSocialismBalkan PeninsulaPost-communismSex in advertisingSocialism659.1082/09496Ibroscheva Elza1974-1544732MiAaPQMiAaPQMiAaPQBOOK9910790591703321Advertising, sex, and post-socialism3799167UNINA