LEADER 02573nam 2200601 450 001 9910790591703321 005 20200520144314.0 010 $a1-4985-5716-3 010 $a0-7391-7267-0 035 $a(CKB)2550000001111124 035 $a(EBL)1352217 035 $a(OCoLC)856869814 035 $a(SSID)ssj0000982885 035 $a(PQKBManifestationID)12347049 035 $a(PQKBTitleCode)TC0000982885 035 $a(PQKBWorkID)10987251 035 $a(PQKB)11163003 035 $a(MiAaPQ)EBC1352217 035 $a(Au-PeEL)EBL1352217 035 $a(CaPaEBR)ebr10754402 035 $a(CaONFJC)MIL511016 035 $a(EXLCZ)992550000001111124 100 $a20130405d2013 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aAdvertising, sex, and post-socialism $ewomen, media, and femininity in the Balkans /$fElza Ibroscheva 210 1$aLanham :$cLexington Books,$d[2013] 210 4$dİ2013 215 $a1 online resource (203 p.) 300 $aDescription based upon print version of record. 311 $a0-7391-7266-2 311 $a1-299-79765-2 320 $aIncludes bibliographical references and index. 327 $aContents; Acknowledgments; Introduction; 1 Sex? Please, We Are Socialist; 2 Advertising and the Socialist Economy; 3 Liberating Women; 4 Of Vodka, Watermelons, and Other Sexy Fruit; 5 Sex and Politics; Conclusion; Bibliography; Index; About the Author 330 $aThe book traces the evolution of gender ideologies in the Balkans, through emancipating women's roles during socialism and into the proliferation and normalization of hyper-sexualized images of women in advertising and other media in the post-socialist transition. Drawing on a media-centered cultural/critical approach to understanding the changing role of advertising in post-socialist societies and its influence on gender identities, the book offers a unique contribution to global media studies and the broader discipline of gender and communication. 606 $aPost-communism$zBalkan Peninsula 606 $aSex in advertising$zBalkan Peninsula 606 $aSocialism$zBalkan Peninsula 615 0$aPost-communism 615 0$aSex in advertising 615 0$aSocialism 676 $a659.1082/09496 700 $aIbroscheva$b Elza$f1974-$01544732 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910790591703321 996 $aAdvertising, sex, and post-socialism$93799167 997 $aUNINA