Vai al contenuto principale della pagina

Intellectual property and business : the power of intangible assets / / Rodney D. Ryder & Ashwin Madhavan



(Visualizza in formato marc)    (Visualizza in BIBFRAME)

Autore: Ryder Rodney D. Visualizza persona
Titolo: Intellectual property and business : the power of intangible assets / / Rodney D. Ryder & Ashwin Madhavan Visualizza cluster
Pubblicazione: New Delhi : , : SAGE, , 2016
Descrizione fisica: 1 online resource : illustrations
Disciplina: 346.73048
Soggetto topico: Intellectual property - United States
Persona (resp. second.): MadhavanAshwin
Note generali: Includes index.
Nota di bibliografia: Includes bibliographical references and index.
Nota di contenuto: Cover; Contents; Preface; Acknowledgments; 1 - The Intangible Landscape-Understanding Core Concepts; 2 - Intellectual Property Approaches and Strategies; 3 - Intellectual Property-Defending Position; 4 - Intellectual Asset Management; 5 - Brand Protection and Management; 6 - Intellectual Property Risk Management; 7 - Intellectual Property Licensing; 8 - Franchising-Understanding the Mechanism; 9 - Royalty and Intellectual Property; 10 - Intellectual Property Valuation; Glossary; Index; About the Authors
Sommario/riassunto: Intellectual Property (IP) is one of the most vital assets for any business organization. It is a domain not restricted to lawyers alone; it is a crucial area of concern for business organizations, managers, and corporate leaders. This book demonstrates how companies can deploy their IP not just as legal instruments but also as dominant and powerful financial assets, and as useful arsenal that can boost their business.
Titolo autorizzato: Intellectual property and business  Visualizza cluster
ISBN: 93-5150-445-X
93-5150-802-1
93-5150-112-4
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910786767603321
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui