02565nam 2200565 450 991078676760332120161219111841.093-5150-445-X93-5150-802-193-5150-112-4(CKB)3710000000214631(EBL)1759073(SSID)ssj0001289127(PQKBManifestationID)12414282(PQKBTitleCode)TC0001289127(PQKBWorkID)11296967(PQKB)10946508(MiAaPQ)EBC1759073(OCoLC)986720374(StDuBDS)EDZ0001316244(Au-PeEL)EBL1759073(CaPaEBR)ebr10904376(CaONFJC)MIL634342(OCoLC)886112689(EXLCZ)99371000000021463120160107d2016 fy| 0engur|||||||||||txtccrIntellectual property and business the power of intangible assets /Rodney D. Ryder & Ashwin MadhavanNew Delhi :SAGE,2016.1 online resource illustrationsIncludes index.81-321-1791-3 Includes bibliographical references and index.Cover; Contents; Preface; Acknowledgments; 1 - The Intangible Landscape-Understanding Core Concepts; 2 - Intellectual Property Approaches and Strategies; 3 - Intellectual Property-Defending Position; 4 - Intellectual Asset Management; 5 - Brand Protection and Management; 6 - Intellectual Property Risk Management; 7 - Intellectual Property Licensing; 8 - Franchising-Understanding the Mechanism; 9 - Royalty and Intellectual Property; 10 - Intellectual Property Valuation; Glossary; Index; About the AuthorsIntellectual Property (IP) is one of the most vital assets for any business organization. It is a domain not restricted to lawyers alone; it is a crucial area of concern for business organizations, managers, and corporate leaders. This book demonstrates how companies can deploy their IP not just as legal instruments but also as dominant and powerful financial assets, and as useful arsenal that can boost their business.Intellectual propertyUnited StatesIntellectual property346.73048Ryder Rodney D.1549118Madhavan AshwinStDuBDSStDuBDSBOOK9910786767603321Intellectual property and business3806770UNINA