LEADER 02565nam 2200565 450 001 9910786767603321 005 20161219111841.0 010 $a93-5150-445-X 010 $a93-5150-802-1 010 $a93-5150-112-4 035 $a(CKB)3710000000214631 035 $a(EBL)1759073 035 $a(SSID)ssj0001289127 035 $a(PQKBManifestationID)12414282 035 $a(PQKBTitleCode)TC0001289127 035 $a(PQKBWorkID)11296967 035 $a(PQKB)10946508 035 $a(MiAaPQ)EBC1759073 035 $a(OCoLC)986720374 035 $a(StDuBDS)EDZ0001316244 035 $a(Au-PeEL)EBL1759073 035 $a(CaPaEBR)ebr10904376 035 $a(CaONFJC)MIL634342 035 $a(OCoLC)886112689 035 $a(EXLCZ)993710000000214631 100 $a20160107d2016 fy| 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aIntellectual property and business $ethe power of intangible assets /$fRodney D. Ryder & Ashwin Madhavan 210 1$aNew Delhi :$cSAGE,$d2016. 215 $a1 online resource $cillustrations 300 $aIncludes index. 311 $a81-321-1791-3 320 $aIncludes bibliographical references and index. 327 $aCover; Contents; Preface; Acknowledgments; 1 - The Intangible Landscape-Understanding Core Concepts; 2 - Intellectual Property Approaches and Strategies; 3 - Intellectual Property-Defending Position; 4 - Intellectual Asset Management; 5 - Brand Protection and Management; 6 - Intellectual Property Risk Management; 7 - Intellectual Property Licensing; 8 - Franchising-Understanding the Mechanism; 9 - Royalty and Intellectual Property; 10 - Intellectual Property Valuation; Glossary; Index; About the Authors 330 8 $aIntellectual Property (IP) is one of the most vital assets for any business organization. It is a domain not restricted to lawyers alone; it is a crucial area of concern for business organizations, managers, and corporate leaders. This book demonstrates how companies can deploy their IP not just as legal instruments but also as dominant and powerful financial assets, and as useful arsenal that can boost their business. 606 $aIntellectual property$zUnited States 615 0$aIntellectual property 676 $a346.73048 700 $aRyder$b Rodney D.$01549118 702 $aMadhavan$b Ashwin 801 0$bStDuBDS 801 1$bStDuBDS 906 $aBOOK 912 $a9910786767603321 996 $aIntellectual property and business$93806770 997 $aUNINA