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Innovative solutions : what designers need to know for today's emerging markets / / editors, Apala Lahiri Chavan and Girish V. Prabhu



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Titolo: Innovative solutions : what designers need to know for today's emerging markets / / editors, Apala Lahiri Chavan and Girish V. Prabhu Visualizza cluster
Pubblicazione: Boca Raton : , : Taylor & Francis, , 2010
Descrizione fisica: 1 online resource (260 p.)
Disciplina: 658.5/75
Soggetto topico: New products
User-centered system design
Cross-cultural studies
Altri autori: ChavanApala Lahiri  
PrabhuGirish V  
Note generali: A CRC title.
Nota di bibliografia: Includes bibliographical references and index.
Nota di contenuto: Front cover; Contents; Preface; Editors; Authors; Chapter 1: An Introduction to Emerging Markets; Body; Chapter 2: Key Themes of Working in Emerging Markets; Chapter 3: Aspects of Innovation: Researchand Technology; Chapter 4: Usage Ecosystems: Dynamics ofEmerging Markets; Chapter 5: Understanding Users in Emerging Markets:What's Different?; Chapter 6: Case Studies; Chapter 7: Interviews; Back cover
Sommario/riassunto: Expanding into emerging markets brings with it a specific set of challenges for designing products and services. Not only do cultural differences play a role in what, how, and why customers behave the way they do, but existing technologies, distribution channels, and the wants and needs of consumers become additional challenges when establishing market shares in the developing world. Innovative Solutions: What Designers Need to Know for Today's Emerging Markets describes the landscape of these new markets and discusses research and design methodologies tailored to them.
Titolo autorizzato: Innovative solutions  Visualizza cluster
ISBN: 0-429-07532-4
1-4398-1050-8
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910785136403321
Lo trovi qui: Univ. Federico II
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