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024 7 $a10.1201/9781439810507 
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035   $a(OCoLC)670411986
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035   $a(PQKBTitleCode)TC0000420593
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100   $a20180331d2010      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 00$aInnovative solutions $ewhat designers need to know for today's emerging markets /$feditors, Apala Lahiri Chavan and Girish V. Prabhu
210  1$aBoca Raton :$cTaylor & Francis,$d2010.
215   $a1 online resource (260 p.)
300   $aA CRC title.
311   $a1-322-61399-0 
311   $a1-4398-1049-4 
320   $aIncludes bibliographical references and index.
327   $aFront cover; Contents; Preface; Editors; Authors; Chapter 1: An Introduction to Emerging Markets; Body; Chapter 2: Key Themes of Working in Emerging Markets; Chapter 3: Aspects of Innovation: Researchand Technology; Chapter 4: Usage Ecosystems: Dynamics ofEmerging Markets; Chapter 5: Understanding Users in Emerging Markets:What's Different?; Chapter 6: Case Studies; Chapter 7: Interviews; Back cover
330   $aExpanding into emerging markets brings with it a specific set of challenges for designing products and services. Not only do cultural differences play a role in what, how, and why customers behave the way they do, but existing technologies, distribution channels, and the wants and needs of consumers become additional challenges when establishing market shares in the developing world. Innovative Solutions: What Designers Need to Know for Today's Emerging Markets describes the landscape of these new markets and discusses research and design methodologies tailored to them.
606   $aNew products
606   $aUser-centered system design
606   $aCross-cultural studies
615  0$aNew products.
615  0$aUser-centered system design.
615  0$aCross-cultural studies.
676   $a658.5/75
701   $aChavan$b Apala Lahiri$01525903
701   $aPrabhu$b Girish V$01525904
801  0$bFlBoTFG
801  1$bFlBoTFG
906   $aBOOK
912   $a9910785136403321
996   $aInnovative solutions$93767546
997   $aUNINA