International marketing review . Vol. 22, No. 6 International e-marketing [[electronic resource] /] / Guest editors Nitish Singh and Sandeep Krishnamurthy

• Pubblicazione: Bradford, England, : Emerald Group Publishing, c2005
• Descrizione fisica: 1 online resource (112 p.)
• Disciplina: 658.8/72
• Soggetto topico: Electronic commerce; Marketing
• Altri autori: KrishnamurthySandeep SinghNitish
• Note generali: Description based upon print version of record.
• Nota di contenuto: Preliminaries; Contents; Guest editorial; International e-marketing: opportunities and issues; An analysis of the factors affecting the adoption of electronic commerce by SMEs; Mapping the mind of the mobile consumer across borders; Sustainable competitive advantage of internet firms; Effects of URLs in traditional media advertising in China; The internationalization speed of e-commerce; Note from the publisher
• Sommario/riassunto: The internet, web and related information technologies have proven to betransformational. While these technologies have impacted all parts of the corporation,the marketing function has perhaps been most affected. E-marketing is now a significantpart of every global corporation's marketing arsenal. As international acceptance of theinternet and web increases, the scope of international e-marketing now transitions frompossibility to reality.International marketing scholars have followed the transformational impact of theinternet/web closely. Several studies in the international e-marketing conte
• Titolo autorizzato: International marketing review
• ISBN: 1-280-50976-7; 9786610509768; 1-84544-848-0
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910783555703321
• Lo trovi qui: Univ. Federico II