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200 00$aInternational marketing review$hVol. 22, No. 6$iInternational e-marketing$b[electronic resource] /$fGuest editors Nitish Singh and Sandeep Krishnamurthy
210   $aBradford, England $cEmerald Group Publishing$dc2005
215   $a1 online resource (112 p.)
300   $aDescription based upon print version of record.
311   $a1-84544-847-2 
327   $aPreliminaries; Contents; Guest editorial; International e-marketing: opportunities and issues; An analysis of the factors affecting the adoption of electronic commerce by SMEs; Mapping the mind of the mobile consumer across borders; Sustainable competitive advantage of internet firms; Effects of URLs in traditional media advertising in China; The internationalization speed of e-commerce; Note from the publisher
330   $aThe internet, web and related information technologies have proven to betransformational. While these technologies have impacted all parts of the corporation,the marketing function has perhaps been most affected. E-marketing is now a significantpart of every global corporation's marketing arsenal. As international acceptance of theinternet and web increases, the scope of international e-marketing now transitions frompossibility to reality.International marketing scholars have followed the transformational impact of theinternet/web closely. Several studies in the international e-marketing conte
606   $aElectronic commerce
606   $aMarketing
615  0$aElectronic commerce.
615  0$aMarketing.
676   $a658.8/72
701   $aKrishnamurthy$b Sandeep$01546759
701   $aSingh$b Nitish$01511728
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245 03$aLa cogenerazione di piccola taglia :$bincontro di aggiornamento FIRE : Pramantha, Ferrara : 8 ottobre 1993 /$c[a cura di Esther Piancastelli]
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650  4$aCombined cycle power plants
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