Demographic change and the fashion market [[electronic resource] /] / editor Richard Jones

• Pubblicazione: Bradford, England, : Emerald Group Publishing, c2005
• Descrizione fisica: 1 online resource (112 p.)
• Disciplina: 687.0688
• Soggetto topico: Fashion merchandising; Marketing research
• Altri autori: EstelamiHooman JonesRichard
• Note generali: Description based upon print version of record.
• Nota di contenuto: CONTENTS; EDITORIAL ADVISORY BOARD; Editorial; US consumer purchasing decisions and demand for apparel; Age, gender and national factors in fashion consumption; Exploring adolescent girls' identification of beauty types through consumer collages; Generation X, Baby Boomers, and Swing: marketing fair trade apparel; College students' attitudes toward shopping online for apparel products; Grey consumers are all the same, they even dress the same - myth or reality?; Buying behaviour of "tweenage" girls and key societal communicating factors influencing their purchasing of fashion clothing ; Book reviewForthcoming in issue 5; Call for papers; Awards for Excellence
• Sommario/riassunto: This e-book presents the results of research into a range of these issues in a range of countries as specifically applied to the marketing of apparel. The primary focus is on the issue of age and its influence on purchasing behaviour.
• Titolo autorizzato: Demographic change and the fashion market
• ISBN: 1-280-50957-0; 9786610509577; 1-84544-800-6
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910783536803321
• Lo trovi qui: Univ. Federico II