LEADER 02667nam 2200601Ia 450 001 9910783536803321 005 20230617001833.0 010 $a1-280-50957-0 010 $a9786610509577 010 $a1-84544-800-6 035 $a(CKB)1000000000242873 035 $a(EBL)253971 035 $a(OCoLC)62593136 035 $a(SSID)ssj0000465383 035 $a(PQKBManifestationID)11310574 035 $a(PQKBTitleCode)TC0000465383 035 $a(PQKBWorkID)10439328 035 $a(PQKB)10700235 035 $a(MiAaPQ)EBC253971 035 $a(Au-PeEL)EBL253971 035 $a(CaPaEBR)ebr10103431 035 $a(CaONFJC)MIL50957 035 $a(OCoLC)133167874 035 $a(EXLCZ)991000000000242873 100 $a20000815d2005 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aDemographic change and the fashion market$b[electronic resource] /$feditor Richard Jones 210 $aBradford, England $cEmerald Group Publishing$dc2005 215 $a1 online resource (112 p.) 225 0 $aJournal of fashion marketing and management: an international journal ;$vv.9, no. 4 300 $aDescription based upon print version of record. 311 $a1-84544-799-9 327 $aCONTENTS; EDITORIAL ADVISORY BOARD; Editorial; US consumer purchasing decisions and demand for apparel; Age, gender and national factors in fashion consumption; Exploring adolescent girls' identification of beauty types through consumer collages; Generation X, Baby Boomers, and Swing: marketing fair trade apparel; College students' attitudes toward shopping online for apparel products; Grey consumers are all the same, they even dress the same - myth or reality?; Buying behaviour of "tweenage" girls and key societal communicating factors influencing their purchasing of fashion clothing 327 $aBook reviewForthcoming in issue 5; Call for papers; Awards for Excellence 330 $aThis e-book presents the results of research into a range of these issues in a range of countries as specifically applied to the marketing of apparel. The primary focus is on the issue of age and its influence on purchasing behaviour. 606 $aFashion merchandising 606 $aMarketing research 615 0$aFashion merchandising. 615 0$aMarketing research. 676 $a687.0688 701 $aEstelami$b Hooman$0476790 701 $aJones$b Richard$034188 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910783536803321 996 $aDemographic change and the fashion market$93691675 997 $aUNINA