02667nam 2200601Ia 450 991078353680332120230617001833.01-280-50957-097866105095771-84544-800-6(CKB)1000000000242873(EBL)253971(OCoLC)62593136(SSID)ssj0000465383(PQKBManifestationID)11310574(PQKBTitleCode)TC0000465383(PQKBWorkID)10439328(PQKB)10700235(MiAaPQ)EBC253971(Au-PeEL)EBL253971(CaPaEBR)ebr10103431(CaONFJC)MIL50957(OCoLC)133167874(EXLCZ)99100000000024287320000815d2005 uy 0engur|n|---|||||txtccrDemographic change and the fashion market[electronic resource] /editor Richard JonesBradford, England Emerald Group Publishingc20051 online resource (112 p.)Journal of fashion marketing and management: an international journal ;v.9, no. 4Description based upon print version of record.1-84544-799-9 CONTENTS; EDITORIAL ADVISORY BOARD; Editorial; US consumer purchasing decisions and demand for apparel; Age, gender and national factors in fashion consumption; Exploring adolescent girls' identification of beauty types through consumer collages; Generation X, Baby Boomers, and Swing: marketing fair trade apparel; College students' attitudes toward shopping online for apparel products; Grey consumers are all the same, they even dress the same - myth or reality?; Buying behaviour of "tweenage" girls and key societal communicating factors influencing their purchasing of fashion clothingBook reviewForthcoming in issue 5; Call for papers; Awards for ExcellenceThis e-book presents the results of research into a range of these issues in a range of countries as specifically applied to the marketing of apparel. The primary focus is on the issue of age and its influence on purchasing behaviour.Fashion merchandisingMarketing researchFashion merchandising.Marketing research.687.0688Estelami Hooman476790Jones Richard34188MiAaPQMiAaPQMiAaPQBOOK9910783536803321Demographic change and the fashion market3691675UNINA