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Consumer behaviour and advertising management [[electronic resource] /] / Matin Khan



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Autore: Khan Matin A Visualizza persona
Titolo: Consumer behaviour and advertising management [[electronic resource] /] / Matin Khan Visualizza cluster
Pubblicazione: New Delhi, : New Age International (P) Ltd., Publishers, c2006
Descrizione fisica: 1 online resource (391 p.)
Disciplina: 658.8/342
658.8342
Soggetto topico: Consumer behavior
Advertising - Management
Note generali: Includes index.
Nota di contenuto: pt. 1. Consumer behaviour -- pt. 2. Advertising management.
Sommario/riassunto: About the Book: This book, Consumer Behaviour and Advertising Management, is addressed primarily to the students pursuing courses in management in universities and students in India. It explains the fundamentals of the subjects and is illustrated with practical examples in Indian environment . It covers almost all the topics required to be studied in the field of consumer behaviour and advertising management. It covers the syllabi of IET. The text on consumer behaviour has been amply made clear with case studies. The chapters on advertising, besides dealing with promotional tools, also exp
Titolo autorizzato: Consumer behaviour and advertising management  Visualizza cluster
ISBN: 1-282-07401-6
9786612074011
81-224-2552-6
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910782880503321
Lo trovi qui: Univ. Federico II
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