LEADER 03516nam 2200673Ia 450 001 9910792000503321 005 20230124184454.0 010 $a1-283-07845-7 010 $a9786613078452 010 $a0-226-73585-0 024 7 $a10.7208/9780226735856 035 $a(CKB)2560000000072323 035 $a(EBL)683453 035 $a(OCoLC)714569516 035 $a(SSID)ssj0000468081 035 $a(PQKBManifestationID)12169793 035 $a(PQKBTitleCode)TC0000468081 035 $a(PQKBWorkID)10497655 035 $a(PQKB)10064093 035 $a(StDuBDS)EDZ0000123061 035 $a(MiAaPQ)EBC683453 035 $a(DE-B1597)524441 035 $a(DE-B1597)9780226735856 035 $a(Au-PeEL)EBL683453 035 $a(CaPaEBR)ebr10464690 035 $a(CaONFJC)MIL307845 035 $a(EXLCZ)992560000000072323 100 $a20100527d2011 uy 0 101 0 $aeng 135 $aurun#---|uu|u 181 $ctxt 182 $cc 183 $acr 200 14$aThe crafting of the 10,000 things$b[electronic resource] $eknowledge and technology in seventeenth-century China /$fDagmar Scha?fer 210 $aChicago $cUniversity of Chicago Press$d2011 215 $a1 online resource (353 p.) 300 $aDescription based upon print version of record. 311 0 $a0-226-73584-2 320 $aIncludes bibliographical references and index. 327 $tFront matter --$tContents --$tIntroduction --$t1. Private Affairs --$t2. Affairs of Honor --$t3. Public Affairs --$t4. Written Affairs --$t5. Formulating the Transformation --$t6. Acoustics --$tConclusion. Leaving the Theater --$tEpilogue. The Aftermath --$tAcknowledgments --$tAppendix 1. Chinese Dynasties and Various Rulers --$tAppendix 2. Song Yingxing Curriculum Vitae --$tAppendix 3. Editions of the Tiangong kaiwu --$tNotes --$tBibliography --$tIndex 330 $aThe last decades of the Ming dynasty, though plagued by chaos and destruction, saw a significant increase of publications that examined advances in knowledge and technology. Among the numerous guides and reference books that appeared during this period was a series of texts by Song Yingxing (1587-1666?), a minor local official living in southern China. His Tiangong kaiwu, the longest and most prominent of these works, documents the extraction and processing of raw materials and the manufacture of goods essential to everyday life, from yeast and wine to paper and ink to boat 606 $aScience$zChina$xHistory$y17th century 606 $aTechnology$zChina$xHistory$y17th century 606 $aCosmology, Chinese 606 $aQi (Chinese philosophy) 610 $aknowledge, technology, ming dynasty, history, china, asia, publications, song yingxing, tiangong kaiwu, commerce, trade, business, goods, manufacture, production, raw materials, extraction, processing, technical writing, scientific thinking, nonfiction, science, industry, crafts, tradition, belief, truth, rationality, qi, nature, merchant, commercialization, inquiry, rain, wind, salt, gas, loyalty, friendship, position, innovation, growth, decay. 615 0$aScience$xHistory 615 0$aTechnology$xHistory 615 0$aCosmology, Chinese. 615 0$aQi (Chinese philosophy) 676 $a609.5/1/09032 700 $aScha?fer$b Dagmar$01549731 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910792000503321 996 $aThe crafting of the 10,000 things$93812864 997 $aUNINA LEADER 02242nam 2200565 a 450 001 9910782880503321 005 20230828220717.0 010 $a1-282-07401-6 010 $a9786612074011 010 $a81-224-2552-6 035 $a(CKB)1000000000718603 035 $a(EBL)418811 035 $a(OCoLC)476249301 035 $a(SSID)ssj0000673324 035 $a(PQKBManifestationID)11403234 035 $a(PQKBTitleCode)TC0000673324 035 $a(PQKBWorkID)10642953 035 $a(PQKB)10828590 035 $a(MiAaPQ)EBC418811 035 $a(Au-PeEL)EBL418811 035 $a(CaPaEBR)ebr10318696 035 $a(CaONFJC)MIL207401 035 $a(EXLCZ)991000000000718603 100 $a20091013d2006 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aConsumer behaviour and advertising management$b[electronic resource] /$fMatin Khan 210 $aNew Delhi $cNew Age International (P) Ltd., Publishers$dc2006 215 $a1 online resource (391 p.) 300 $aIncludes index. 311 $a81-224-1947-X 327 $apt. 1. Consumer behaviour -- pt. 2. Advertising management. 330 $aAbout the Book: This book, Consumer Behaviour and Advertising Management, is addressed primarily to the students pursuing courses in management in universities and students in India. It explains the fundamentals of the subjects and is illustrated with practical examples in Indian environment . It covers almost all the topics required to be studied in the field of consumer behaviour and advertising management. It covers the syllabi of IET. The text on consumer behaviour has been amply made clear with case studies. The chapters on advertising, besides dealing with promotional tools, also exp 606 $aConsumer behavior 606 $aAdvertising$xManagement 615 0$aConsumer behavior. 615 0$aAdvertising$xManagement. 676 $a658.8/342 676 $a658.8342 700 $aKhan$b Matin A$01584203 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910782880503321 996 $aConsumer behaviour and advertising management$93867839 997 $aUNINA