02242nam 2200565 a 450 991078288050332120230828220717.01-282-07401-6978661207401181-224-2552-6(CKB)1000000000718603(EBL)418811(OCoLC)476249301(SSID)ssj0000673324(PQKBManifestationID)11403234(PQKBTitleCode)TC0000673324(PQKBWorkID)10642953(PQKB)10828590(MiAaPQ)EBC418811(Au-PeEL)EBL418811(CaPaEBR)ebr10318696(CaONFJC)MIL207401(EXLCZ)99100000000071860320091013d2006 uy 0engur|n|---|||||txtccrConsumer behaviour and advertising management[electronic resource] /Matin KhanNew Delhi New Age International (P) Ltd., Publishersc20061 online resource (391 p.)Includes index.81-224-1947-X pt. 1. Consumer behaviour -- pt. 2. Advertising management.About the Book: This book, Consumer Behaviour and Advertising Management, is addressed primarily to the students pursuing courses in management in universities and students in India. It explains the fundamentals of the subjects and is illustrated with practical examples in Indian environment . It covers almost all the topics required to be studied in the field of consumer behaviour and advertising management. It covers the syllabi of IET. The text on consumer behaviour has been amply made clear with case studies. The chapters on advertising, besides dealing with promotional tools, also expConsumer behaviorAdvertisingManagementConsumer behavior.AdvertisingManagement.658.8/342658.8342Khan Matin A1584203MiAaPQMiAaPQMiAaPQBOOK9910782880503321Consumer behaviour and advertising management3867839UNINA