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Autore: |
Reis José Luís
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Titolo: |
Marketing and Smart Technologies : Proceedings of ICMarkTech 2022, Volume 1 / / edited by José Luís Reis, Marisa Del Rio Araujo, Luís Paulo Reis, José Paulo Marques dos Santos
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Pubblicazione: | Singapore : , : Springer Nature Singapore : , : Imprint : Springer, , 2024 |
Edizione: | 1st ed. 2024. |
Descrizione fisica: | 1 online resource (686 pages) |
Disciplina: | 004.678 |
Soggetto topico: | Internet of things |
Artificial intelligence | |
Computational intelligence | |
Quantitative research | |
Internet of Things | |
Artificial Intelligence | |
Computational Intelligence | |
Data Analysis and Big Data | |
Altri autori: |
Del Rio AraujoMarisa
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Nota di contenuto: | Artificial Intelligence Applied in Marketing -- Virtual and Augmented Reality in Marketing -- Data Mining and Big Data - Marketing Data Science -- Marketing, Geo-marketing and IoT -- Neuromarketing Technologies -- Machine Learning Applied to Marketing -- Technologies applied to Tourism Marketing. |
Sommario/riassunto: | This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during 1 – 3 December 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies. |
Titolo autorizzato: | Marketing and Smart Technologies ![]() |
ISBN: | 981-9903-33-5 |
Formato: | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione: | Inglese |
Record Nr.: | 9910760265303321 |
Lo trovi qui: | Univ. Federico II |
Opac: | Controlla la disponibilità qui |