Reaching and responding to the audience [[electronic resource] /] / edited by Cinnamon Catlin-Legutko and Stacy Klingler

• Pubblicazione: Lanham, Md., : AltaMira Press, 2012
• Descrizione fisica: 1 online resource (189 p.)
• Disciplina: 069.1
• Soggetto topico: Small museums - Public relations; Communication in museums
• Soggetto genere / forma: Electronic books.
• Altri autori: Catlin-LegutkoCinnamon KlinglerStacy <1976->
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: CONTENTS; EDITORS' NOTE; PREFACE; CHAPTER ONE. START SPREADING THE NEWS: MARKETING AND COMMUNICATION; CHAPTER TWO. IN LIEU OF MIND READING: VISITOR STUDIES AND EVALUATION; CHAPTER THREE. LIKE A GOOD NEIGHBOR: COMMUNITY ADVOCACY FOR SMALL MUSEUMS; CHAPTER FOUR. ACCESSIBILITY IS FOR EVERYONE; CHAPTER FIVE. GOOD VISITOR SERVICE, OR "PUT DOWN THE PENCIL AND PUT ON A SMILE!"; CHAPTER SIX. NEW ROLES FOR SMALL MUSEUMS; INDEX; ABOUT THE EDITORS; ABOUT THE CONTRIBUTORS
• Sommario/riassunto: Museums exist to serve their audiences. This book describes how you can better relate to your audience, looking at how small museums are engaging with and advocating for their communities. We address marketing and public relations, visitor services, accessibility, and easy ways to find out what your audience members think about and want from you.
• Titolo autorizzato: Reaching and responding to the audience
• ISBN: 0-7591-1345-9; 9786613361882; 1-283-36188-4
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910456969003321
• Lo trovi qui: Univ. Federico II
• Serie: American Association for State and Local History book series.