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010   $a0-7591-1345-9
010   $a9786613361882
010   $a1-283-36188-4
035   $a(CKB)2550000000073407
035   $a(EBL)817160
035   $a(OCoLC)781709743
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035   $a(CaONFJC)MIL336188
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100   $a20110718d2012      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 00$aReaching and responding to the audience$b[electronic resource] /$fedited by Cinnamon Catlin-Legutko and Stacy Klingler
210   $aLanham, Md. $cAltaMira Press$d2012
215   $a1 online resource (189 p.)
225 1 $aAmerican Association for State and Local History book series
225 0 $aThe small museum toolkit ;$vbk. 4
300   $aDescription based upon print version of record.
311   $a0-7591-1338-6 
311   $a0-7591-1951-1 
320   $aIncludes bibliographical references and index.
327   $aCONTENTS; EDITORS' NOTE; PREFACE; CHAPTER ONE. START SPREADING THE NEWS: MARKETING AND COMMUNICATION; CHAPTER TWO. IN LIEU OF MIND READING: VISITOR STUDIES AND EVALUATION; CHAPTER THREE. LIKE A GOOD NEIGHBOR: COMMUNITY ADVOCACY FOR SMALL MUSEUMS; CHAPTER FOUR. ACCESSIBILITY IS FOR EVERYONE; CHAPTER FIVE. GOOD VISITOR SERVICE, OR "PUT DOWN THE PENCIL AND PUT ON A SMILE!"; CHAPTER SIX. NEW ROLES FOR SMALL MUSEUMS; INDEX; ABOUT THE EDITORS; ABOUT THE CONTRIBUTORS
330   $aMuseums exist to serve their audiences. This book describes how you can better relate to your audience, looking at how small museums are engaging with and advocating for their communities. We address marketing and public relations, visitor services, accessibility, and easy ways to find out what your audience members think about and want from you. 
410  0$aAmerican Association for State and Local History book series.
606   $aSmall museums$xPublic relations
606   $aCommunication in museums
608   $aElectronic books.
615  0$aSmall museums$xPublic relations.
615  0$aCommunication in museums.
676   $a069.1
701   $aCatlin-Legutko$b Cinnamon$0924853
701   $aKlingler$b Stacy$f1976-$0924854
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910456969003321
996   $aReaching and responding to the audience$92276995
997   $aUNINA