03017nam 2200697 a 450 991045696900332120200520144314.00-7591-1345-997866133618821-283-36188-4(CKB)2550000000073407(EBL)817160(OCoLC)781709743(SSID)ssj0000641290(PQKBManifestationID)12303201(PQKBTitleCode)TC0000641290(PQKBWorkID)10622958(PQKB)11203505(SSID)ssj0000649705(PQKBManifestationID)12246396(PQKBTitleCode)TC0000649705(PQKBWorkID)10608723(PQKB)11657709(MiAaPQ)EBC817160(Au-PeEL)EBL817160(CaPaEBR)ebr10519560(CaONFJC)MIL336188(EXLCZ)99255000000007340720110718d2012 uy 0engur|n|---|||||txtccrReaching and responding to the audience[electronic resource] /edited by Cinnamon Catlin-Legutko and Stacy KlinglerLanham, Md. AltaMira Press20121 online resource (189 p.)American Association for State and Local History book seriesThe small museum toolkit ;bk. 4Description based upon print version of record.0-7591-1338-6 0-7591-1951-1 Includes bibliographical references and index.CONTENTS; EDITORS' NOTE; PREFACE; CHAPTER ONE. START SPREADING THE NEWS: MARKETING AND COMMUNICATION; CHAPTER TWO. IN LIEU OF MIND READING: VISITOR STUDIES AND EVALUATION; CHAPTER THREE. LIKE A GOOD NEIGHBOR: COMMUNITY ADVOCACY FOR SMALL MUSEUMS; CHAPTER FOUR. ACCESSIBILITY IS FOR EVERYONE; CHAPTER FIVE. GOOD VISITOR SERVICE, OR "PUT DOWN THE PENCIL AND PUT ON A SMILE!"; CHAPTER SIX. NEW ROLES FOR SMALL MUSEUMS; INDEX; ABOUT THE EDITORS; ABOUT THE CONTRIBUTORSMuseums exist to serve their audiences. This book describes how you can better relate to your audience, looking at how small museums are engaging with and advocating for their communities. We address marketing and public relations, visitor services, accessibility, and easy ways to find out what your audience members think about and want from you. American Association for State and Local History book series.Small museumsPublic relationsCommunication in museumsElectronic books.Small museumsPublic relations.Communication in museums.069.1Catlin-Legutko Cinnamon924853Klingler Stacy1976-924854MiAaPQMiAaPQMiAaPQBOOK9910456969003321Reaching and responding to the audience2276995UNINA