The experience effect [[electronic resource] ] : engage your customers with a consistent and memorable brand experience / / Jim Joseph
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| Autore: |
Joseph Jim <1963->
|
| Titolo: |
The experience effect [[electronic resource] ] : engage your customers with a consistent and memorable brand experience / / Jim Joseph
|
| Pubblicazione: | New York, : AMACOM, c2010 |
| Edizione: | 1st edition |
| Descrizione fisica: | 1 online resource (241 p.) |
| Disciplina: | 658.8/27 |
| Soggetto topico: | Branding (Marketing) |
| Brand loyalty | |
| Customer relations | |
| Soggetto genere / forma: | Electronic books. |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | Contents; Foreword: Thoughts from Two Icons; Foreword: "Just Stick It Between Your Legs"; Acknowledgments; Introduction: Marketing Is a Spectator Sport: Observing, Learning, and Then Applying; Prologue: The Experience Effect in Action: Two Personal Examples; 1 Buzzwords Need Not Apply: Defining the Experience Effect; 2 Best Pasta in Town: Positioning the Experience Effect; 3 Brand Soundtrack: Making the Right Decisions for the Brand; 4 Not by Numbers Alone: Understanding the Brand's Target Audience; 5 Kiss a Few Babies: Constructing a Consumer Profile |
| 6 Get Emotional: Connecting with Customers on Multiple Levels7 Reach Out and Touch: Mapping Effective and Engaging Touchpoints; 8 Squishees from Kwik-E-Mart: Activating Touchpoints; 9 Avoiding the Cookie Cutter: Creating Unique Touchpoints; 10 Meet Martha, Louis, and Some Elves: Finding Inspiration; 11 Madonna and Tide: Learning from Celebrities; 12 Everyone Else Bring Data: Researching the Experience Effect; 13 A Flash of Color: Owning the Experience Effect; 14 Mind the Gap: Assessing What's Missing on the Brand; 15 A Room with a View: Keeping the Team on Track | |
| Afterword: Click-Through: Making It RealIndex; About the Author | |
| Sommario/riassunto: | Customers don't just buy products. They buy an experience. Here's how to create one through your marketing. |
| Titolo autorizzato: | The experience effect |
| ISBN: | 1-282-56868-X |
| 9786612568688 | |
| 0-8144-1555-5 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910456307603321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |