03131nam 2200649Ia 450 991045630760332120200520144314.01-282-56868-X97866125686880-8144-1555-5(CKB)2550000000012319(EBL)533013(OCoLC)635960653(SSID)ssj0000417399(PQKBManifestationID)11290800(PQKBTitleCode)TC0000417399(PQKBWorkID)10361977(PQKB)10985496(MiAaPQ)EBC533013(CaSebORM)9780814415542(Au-PeEL)EBL533013(CaPaEBR)ebr10387200(CaONFJC)MIL256868(EXLCZ)99255000000001231920100114d2010 uy 0engur|n|---|||||txtccrThe experience effect[electronic resource] engage your customers with a consistent and memorable brand experience /Jim Joseph1st editionNew York AMACOMc20101 online resource (241 p.)Description based upon print version of record.0-8144-1554-7 Includes bibliographical references and index.Contents; Foreword: Thoughts from Two Icons; Foreword: "Just Stick It Between Your Legs"; Acknowledgments; Introduction: Marketing Is a Spectator Sport: Observing, Learning, and Then Applying; Prologue: The Experience Effect in Action: Two Personal Examples; 1 Buzzwords Need Not Apply: Defining the Experience Effect; 2 Best Pasta in Town: Positioning the Experience Effect; 3 Brand Soundtrack: Making the Right Decisions for the Brand; 4 Not by Numbers Alone: Understanding the Brand's Target Audience; 5 Kiss a Few Babies: Constructing a Consumer Profile6 Get Emotional: Connecting with Customers on Multiple Levels7 Reach Out and Touch: Mapping Effective and Engaging Touchpoints; 8 Squishees from Kwik-E-Mart: Activating Touchpoints; 9 Avoiding the Cookie Cutter: Creating Unique Touchpoints; 10 Meet Martha, Louis, and Some Elves: Finding Inspiration; 11 Madonna and Tide: Learning from Celebrities; 12 Everyone Else Bring Data: Researching the Experience Effect; 13 A Flash of Color: Owning the Experience Effect; 14 Mind the Gap: Assessing What's Missing on the Brand; 15 A Room with a View: Keeping the Team on TrackAfterword: Click-Through: Making It RealIndex; About the AuthorCustomers don't just buy products. They buy an experience. Here's how to create one through your marketing.Branding (Marketing)Brand loyaltyCustomer relationsElectronic books.Branding (Marketing)Brand loyalty.Customer relations.658.8/27Joseph Jim1963-975399MiAaPQMiAaPQMiAaPQBOOK9910456307603321The experience effect2221123UNINA