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Consumer empowerment [[electronic resource] /] / guest editor: Len Tui Wright



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Titolo: Consumer empowerment [[electronic resource] /] / guest editor: Len Tui Wright Visualizza cluster
Pubblicazione: Bradford, England, : Emerald Group Publishing, c2006
Descrizione fisica: 1 online resource (236 p.)
Soggetto topico: Consumer behavior
Consumers - Research
Soggetto genere / forma: Electronic books.
Altri autori: WrightLen Tiu  
Note generali: Description based upon print version of record.
Nota di contenuto: Cover; CONTENTS; EDITORIAL REVIEW BOARD; Guest editorial; Acknowledgement to referees; Enhancing consumer empowerment; The internet, consumer empowerment and marketing strategies; Mapping consumer power: an integrative framework for marketing and consumer research; The internet, information and empowerment; Assumed empowerment: consuming professional services in the knowledge economy; Consumer empowerment: a Foucauldian interpretation; Self-empowerment and consumption; Consumption as voting: an exploration of consumer empowerment
Customer empowerment and relationship outcomes in healthcare consultationsBrand community of convenience products: new forms of customer empowerment – the case "my Nutella The Community"; The evolution of the empowered consumer; "Mothers of invention": maternal empowerment and convenience consumption; Book reviews;
Sommario/riassunto: Guest Editor Len Tiu Wright's definition of consumer empowerment in marketing is: "A mental state usually accompanied by a physical act which enables a consumer or a group of consumers to put into effect their own choices through demonstrating their needs, wants and demands in their decision-making with other individuals or organizational bodies in the marketplace." Through this e-book, which has received contributions from Australia, Canada, Italy, Portugal, UK and the USA, it is broadly argued that empowerment means consumers will become less passive in accepting whatever is offered by emplo
Titolo autorizzato: Consumer empowerment  Visualizza cluster
ISBN: 1-280-70554-X
9786610705542
1-84663-097-5
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910450742403321
Lo trovi qui: Univ. Federico II
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