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[null,"1.","Record Nr.",null,"UNINA9910450742403321"]
[null,null,"Titolo",null,"Consumer empowerment [[electronic resource] /] / guest editor: Len Tui Wright"]
[null,null,"Pubbl/distr/stampa",null,"Bradford, England, : Emerald Group Publishing, c2006"]
[null,null,"ISBN",null,"1-280-70554-X"]
[{"$nulls":4},"9786610705542"]
[{"$nulls":4},"1-84663-097-5"]
[null,null,"Descrizione fisica",null,"1 online resource (236 p.)"]
[null,null,"Collana",null,"European Journal of Marketing ; ; 40, no. 9/10"]
[null,null,"Soggetti",null,"Consumer behavior"]
[{"$nulls":4},"Consumers - Research"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,"Nota di contenuto",null,"Cover; CONTENTS; EDITORIAL REVIEW BOARD; Guest editorial; Acknowledgement to referees; Enhancing consumer empowerment; The internet, consumer empowerment and marketing strategies; Mapping consumer power: an integrative framework for marketing and consumer research; The internet, information and empowerment; Assumed empowerment: consuming professional services in the knowledge economy; Consumer empowerment: a Foucauldian interpretation; Self-empowerment and consumption; Consumption as voting: an exploration of consumer empowerment"]
[{"$nulls":4},"Customer empowerment and relationship outcomes in healthcare consultationsBrand community of convenience products: new forms of customer empowerment – the case \"my Nutella The Community\"; The evolution of the empowered consumer; \"Mothers of invention\": maternal empowerment and convenience consumption; Book reviews;"]
[null,null,null,"Sommario/riassunto","Guest Editor Len Tiu Wright's definition of consumer empowerment in marketing is: \"A mental state usually accompanied by a physical act which enables a consumer or a group of consumers to put into effect their own choices through demonstrating their needs, wants and demands in their decision-making with other individuals or organizational bodies in the marketplace.\" Through this e-book, which has received contributions from Australia, Canada, Italy, Portugal, UK and the USA, it is broadly argued that empowerment means consumers "]
[{"$nulls":4},"will become less passive in accepting whatever is offered by emplo"]