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010   $a1-280-70554-X
010   $a9786610705542
010   $a1-84663-097-5
035   $a(CKB)1000000000337417
035   $a(EBL)275474
035   $a(OCoLC)76965657
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035   $a(OCoLC)277185560
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100   $a20000815d2006      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 00$aConsumer empowerment$b[electronic resource] /$fguest editor: Len Tui Wright
210   $aBradford, England $cEmerald Group Publishing$dc2006
215   $a1 online resource (236 p.)
225 0 $aEuropean Journal of Marketing ;$v40, no. 9/10
300   $aDescription based upon print version of record.
311   $a1-84663-096-7 
327   $aCover; CONTENTS; EDITORIAL REVIEW BOARD; Guest editorial; Acknowledgement to referees; Enhancing consumer empowerment; The internet, consumer empowerment and marketing strategies; Mapping consumer power: an integrative framework for marketing and consumer research; The internet, information and empowerment; Assumed empowerment: consuming professional services in the knowledge economy; Consumer empowerment: a Foucauldian interpretation; Self-empowerment and consumption; Consumption as voting: an exploration of consumer empowerment
327   $aCustomer empowerment and relationship outcomes in healthcare consultationsBrand community of convenience products: new forms of customer empowerment ? the case "my Nutella The Community"; The evolution of the empowered consumer; "Mothers of invention": maternal empowerment and convenience consumption; Book reviews;
330   $aGuest Editor Len Tiu Wright's definition of consumer empowerment in marketing is: "A mental state usually accompanied by a physical act which enables a consumer or a group of consumers to put into effect their own choices through demonstrating their needs, wants and demands in their decision-making with other individuals or organizational bodies in the marketplace." Through this e-book, which has received contributions from Australia, Canada, Italy, Portugal, UK and the USA, it is broadly argued that empowerment means consumers will become less passive in accepting whatever is offered by emplo
606   $aConsumer behavior
606   $aConsumers$xResearch
608   $aElectronic books.
615  0$aConsumer behavior.
615  0$aConsumers$xResearch.
701   $aWright$b Len Tiu$0879142
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910450742403321
996   $aConsumer empowerment$91963244
997   $aUNINA