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Titolo: | Public information campaigns & opinion research [[electronic resource] ] : a handbook for the student & practitioner / / edited by Hans-Dieter Klingemann and Andrea Ro?mmele |
Pubblicazione: | London, : SAGE, 2002 |
Descrizione fisica: | 1 online resource (208 p.) |
Disciplina: | 659.1/932 |
Soggetto topico: | Advertising, Political |
Political campaigns | |
Public opinion polls | |
Communication in politics | |
Advocacy advertising | |
Advertising campaigns | |
Soggetto genere / forma: | Electronic books. |
Altri autori: | KlingemannHans-Dieter Ro?mmeleAndrea <1967-> |
Note generali: | Description based upon print version of record. |
Nota di bibliografia: | Includes bibliographical references and index. |
Nota di contenuto: | ""Cover""; ""Contents""; ""List of Contributors""; ""List of Figures""; ""List of Tables""; ""Foreword""; ""Campaigns and Surveys: An Introduction""; ""Part I: Communicating the message: theoretical approaches""; ""Chapter 1 - Information and Communication Campaigns: Linking Theory to Practice""; ""Chapter 2 - Modelling and Evaluating Public Relations Campaigns""; ""Chapter 3 - Towards a Theory of Campaigns: The Role of Opinion Leaders""; ""Part II: Planning and implementing national campaigns"" |
""Chapter 4 - The Importance of Research in Planning and Developing Communications Campaigns: The UK Government Home Office Smoke Alarms Campaign""""Chapter 5 - Planning and Implementing a National campaign: Two Campaigns by the National Farmers Union""; ""Chapter 6 - Public Opinion Information and Campaign Strategies: An American Case Study""; ""Part III: Planning and implementing international campaigns""; ""Chapter 7 - Communicating 'Europe': Implications for Multi-Level Governance in the European Union"" | |
""Chapter 8 - Campaign Practices and Survey Use in the European Commission: The Eurobarometer Survey""""Chapter 9 - The Role of Survey Research in International Campaigns: What Can be Learnt From Case Studies?""; ""Part IV: Assessment of Effects""; ""Chapter 10 - Effective Campaign Assessment: How to Learn From Your Failures""; ""Chapter 11 - Using Survey Research to Determine the Effects of a Campaign""; ""Chapter 12 - Using Market Research Techniques to Determine Campaign Effects""; ""Conclusion"" | |
""Chapter 13 - Using Survey Research i Campaigns: A Summary and Checklist for the Student and Campaign Practitioner""""Index"" | |
Sommario/riassunto: | Based upon the experiences of campaign practitioners and multidisciplinary insights, this handbook explains how to plan implement and measure public opinion using survey research and market research tools. |
Titolo autorizzato: | Public information campaigns & opinion research |
ISBN: | 0-85702-453-1 |
1-280-36995-7 | |
9786610369959 | |
1-4129-3264-5 | |
Formato: | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione: | Inglese |
Record Nr.: | 9910450300103321 |
Lo trovi qui: | Univ. Federico II |
Opac: | Controlla la disponibilità qui |