Public information campaigns & opinion research [[electronic resource] ] : a handbook for the student & practitioner / / edited by Hans-Dieter Klingemann and Andrea Ro?mmele

• Record Nr.: UNINA9910450300103321
• Pubbl/distr/stampa: London, : SAGE, 2002
• ISBN: 0-85702-453-1; 1-280-36995-7; 9786610369959; 1-4129-3264-5
• Descrizione fisica: 1 online resource (208 p.)
• Altri autori (Persone): KlingemannHans-Dieter; Ro?mmeleAndrea <1967->
• Disciplina: 659.1/932
• Soggetti: Advertising, Political; Political campaigns; Public opinion polls; Communication in politics; Advocacy advertising; Advertising campaigns; Electronic books.
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: ""Cover""; ""Contents""; ""List of Contributors""; ""List of Figures""; ""List of Tables""; ""Foreword""; ""Campaigns and Surveys: An Introduction""; ""Part I: Communicating the message: theoretical approaches""; ""Chapter 1 - Information and Communication Campaigns: Linking Theory to Practice""; ""Chapter 2 - Modelling and Evaluating Public Relations Campaigns""; ""Chapter 3 - Towards a Theory of Campaigns: The Role of Opinion Leaders""; ""Part II: Planning and implementing national campaigns""; ""Chapter 4 - The Importance of Research in Planning and Developing Communications Campaigns: The UK Government Home Office Smoke Alarms Campaign""""Chapter 5 - Planning and Implementing a National ; campaign: Two Campaigns by the National Farmers Union""; ""Chapter 6 - Public Opinion Information and Campaign Strategies: An American Case Study""; ""Part III: Planning and implementing international campaigns""; ""Chapter 7 - Communicating 'Europe': Implications for Multi-Level Governance in the European Union""; ""Chapter 8 - Campaign Practices and Survey Use in the European Commission: The Eurobarometer Survey""""Chapter 9 - The Role of Survey Research in International Campaigns: What Can be Learnt From Case Studies?""; ""Part IV: Assessment of Effects""; ""Chapter 10 - Effective Campaign Assessment: How to Learn From Your Failures""; ""Chapter 11 - Using Survey Research to Determine the Effects of a Campaign""; ""Chapter 12 - Using Market Research Techniques to Determine Campaign Effects""; ""Conclusion""; ""Chapter 13 - Using Survey Research i Campaigns: A Summary and Checklist for the Student and Campaign Practitioner""""Index""
• Sommario/riassunto: Based upon the experiences of campaign practitioners and multidisciplinary insights, this handbook explains how to plan implement and measure public opinion using survey research and market research tools.