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[null,"1.","Record Nr.",null,"UNINA9910450300103321"]
[null,null,"Titolo",null,"Public information campaigns & opinion research [[electronic resource] ] : a handbook for the student & practitioner / / edited by Hans-Dieter Klingemann and Andrea Ro?mmele"]
[null,null,"Pubbl/distr/stampa",null,"London, : SAGE, 2002"]
[null,null,"ISBN",null,"0-85702-453-1"]
[{"$nulls":4},"1-280-36995-7"]
[{"$nulls":4},"9786610369959"]
[{"$nulls":4},"1-4129-3264-5"]
[null,null,"Descrizione fisica",null,"1 online resource (208 p.)"]
[null,null,"Disciplina",null,"659.1/932"]
[null,null,"Soggetti",null,"Advertising, Political"]
[{"$nulls":4},"Political campaigns"]
[{"$nulls":4},"Public opinion polls"]
[{"$nulls":4},"Communication in politics"]
[{"$nulls":4},"Advocacy advertising"]
[{"$nulls":4},"Advertising campaigns"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"\"\"Cover\"\"; \"\"Contents\"\"; \"\"List of Contributors\"\"; \"\"List of Figures\"\"; \"\"List of Tables\"\"; \"\"Foreword\"\"; \"\"Campaigns and Surveys: An Introduction\"\"; \"\"Part I: Communicating the message: theoretical approaches\"\"; \"\"Chapter 1 - Information and Communication Campaigns: Linking Theory to Practice\"\"; \"\"Chapter 2 - Modelling and Evaluating Public Relations Campaigns\"\"; \"\"Chapter 3 - Towards a Theory of Campaigns: The Role of Opinion Leaders\"\"; \"\"Part II: Planning and implementing national campaigns\"\""]
[{"$nulls":4},"\"\"Chapter 4 - The Importance of Research in Planning and Developing Communications Campaigns: The UK Government Home Office Smoke Alarms Campaign\"\"\"\"Chapter 5 - Planning and Implementing a National campaign: Two Campaigns by the National Farmers Union\"\"; \"\"Chapter 6 - Public Opinion Information and Campaign Strategies: An American Case Study\"\"; \"\"Part III: Planning and implementing international campaigns\"\"; \"\"Chapter 7 - Communicating 'Europe': Implications for "]
[{"$nulls":4},"Multi-Level Governance in the European Union\"\""]
[{"$nulls":4},"\"\"Chapter 8 - Campaign Practices and Survey Use in the European Commission: The Eurobarometer Survey\"\"\"\"Chapter 9 - The Role of Survey Research in International Campaigns: What Can be Learnt From Case Studies?\"\"; \"\"Part IV: Assessment of Effects\"\"; \"\"Chapter 10 - Effective Campaign Assessment: How to Learn From Your Failures\"\"; \"\"Chapter 11 - Using Survey Research to Determine the Effects of a Campaign\"\"; \"\"Chapter 12 - Using Market Research Techniques to Determine Campaign Effects\"\"; \"\"Conclusion\"\""]
[{"$nulls":4},"\"\"Chapter 13 - Using Survey Research i Campaigns: A Summary and Checklist for the Student and Campaign Practitioner\"\"\"\"Index\"\""]
[null,null,null,"Sommario/riassunto","Based upon the experiences of campaign practitioners and multidisciplinary insights, this handbook explains how to plan implement and measure public opinion using survey research and market research tools."]