The portable MBA [[electronic resource] /] / edited by Kenneth M. Eades ... [et al.]
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| Titolo: |
The portable MBA [[electronic resource] /] / edited by Kenneth M. Eades ... [et al.]
|
| Pubblicazione: | Hoboken, N.J., : Wiley, c2010 |
| Edizione: | 5th ed. |
| Descrizione fisica: | 1 online resource (381 p.) |
| Disciplina: | 658 |
| Soggetto topico: | Management |
| Marketing | |
| Accounting | |
| Personnel management | |
| Classificazione: | 85.02 |
| Altri autori: |
EadesKen M
|
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | The Portable MBA, Fifth Edition; Contents; List of Downloadable Materials; Preface; About the Authors; Introduction: The MBA Degree Experience; Chapter 1: Accounting Principles; Chapter 2: The Principles of Economics; Chapter 3: Introduction to Business Ethics; Chapter 4: Marketing Management; Chapter 5: Financial Management; Chapter 6: Operations Management; Chapter 7: Managing People; Chapter 8: Supply Chain Management; Chapter 9: Strategy-Defining and Developing Competitive Advantage; Chapter 10: Financial Analysis and Firm Valuation; Chapter 11: Consumer Behavior |
| Chapter 12: New Product CreationChapter 13: Entrepreneurship; Chapter 14: Emerging Markets and Development; Chapter 15: Enterprise Risk Management; Chapter 16: Leading from the Middle; Chapter 17: Managing Teams; Chapter 18: Starting Your New Career with an MBA; Index | |
| Sommario/riassunto: | A totally revised new edition of the bestselling guide to business school basics The bestselling book that invented the ""MBA in a book"" category, The Portable MBA Fifth Edition is a reliable and information-packed guide to the business school curriculum and experience. For years, professionals who need MBA-level information and insight-but don't need the hassle of business school-have turned to the Portable MBA series for the very best, most up-to-date coverage of the business basics. This new revised and expanded edition continues that long tradition with practical, real-w |
| Titolo autorizzato: | The portable MBA |
| ISBN: | 0-470-62727-1 |
| 1-282-68919-3 | |
| 9786612689192 | |
| 1-118-25621-2 | |
| 0-470-62707-7 | |
| 0-470-62725-5 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910140597303321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
The Portable MBA Series