03341nam 2200709Ia 450 991014059730332120231219142712.00-470-62727-11-282-68919-397866126891921-118-25621-20-470-62707-70-470-62725-5(CKB)2670000000014649(EBL)514301(OCoLC)768204545(SSID)ssj0000364531(PQKBManifestationID)11315109(PQKBTitleCode)TC0000364531(PQKBWorkID)10398268(PQKB)11286118(MiAaPQ)EBC514301(Au-PeEL)EBL514301(CaPaEBR)ebr10381098(CaONFJC)MIL268919(EXLCZ)99267000000001464920091119d2010 uy 0engur|n|---|||||txtccrThe portable MBA[electronic resource] /edited by Kenneth M. Eades ... [et al.]5th ed.Hoboken, N.J. Wileyc20101 online resource (381 p.)The Portable MBA Series ;v.34Description based upon print version of record.0-470-48129-3 Includes bibliographical references and index.The Portable MBA, Fifth Edition; Contents; List of Downloadable Materials; Preface; About the Authors; Introduction: The MBA Degree Experience; Chapter 1: Accounting Principles; Chapter 2: The Principles of Economics; Chapter 3: Introduction to Business Ethics; Chapter 4: Marketing Management; Chapter 5: Financial Management; Chapter 6: Operations Management; Chapter 7: Managing People; Chapter 8: Supply Chain Management; Chapter 9: Strategy-Defining and Developing Competitive Advantage; Chapter 10: Financial Analysis and Firm Valuation; Chapter 11: Consumer BehaviorChapter 12: New Product CreationChapter 13: Entrepreneurship; Chapter 14: Emerging Markets and Development; Chapter 15: Enterprise Risk Management; Chapter 16: Leading from the Middle; Chapter 17: Managing Teams; Chapter 18: Starting Your New Career with an MBA; IndexA totally revised new edition of the bestselling guide to business school basics The bestselling book that invented the ""MBA in a book"" category, The Portable MBA Fifth Edition is a reliable and information-packed guide to the business school curriculum and experience. For years, professionals who need MBA-level information and insight-but don't need the hassle of business school-have turned to the Portable MBA series for the very best, most up-to-date coverage of the business basics. This new revised and expanded edition continues that long tradition with practical, real-wThe Portable MBA SeriesManagementMarketingAccountingPersonnel managementManagement.Marketing.Accounting.Personnel management.65885.02bclEades Ken M859623MiAaPQMiAaPQMiAaPQBOOK9910140597303321The portable MBA1918430UNINA