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Record Nr. |
UNINA9910140597303321 |
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Titolo |
The portable MBA [[electronic resource] /] / edited by Kenneth M. Eades ... [et al.] |
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Pubbl/distr/stampa |
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Hoboken, N.J., : Wiley, c2010 |
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ISBN |
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0-470-62727-1 |
1-282-68919-3 |
9786612689192 |
1-118-25621-2 |
0-470-62707-7 |
0-470-62725-5 |
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Edizione |
[5th ed.] |
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Descrizione fisica |
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1 online resource (381 p.) |
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Collana |
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The Portable MBA Series ; ; v.34 |
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Classificazione |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Management |
Marketing |
Accounting |
Personnel management |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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The Portable MBA, Fifth Edition; Contents; List of Downloadable Materials; Preface; About the Authors; Introduction: The MBA Degree Experience; Chapter 1: Accounting Principles; Chapter 2: The Principles of Economics; Chapter 3: Introduction to Business Ethics; Chapter 4: Marketing Management; Chapter 5: Financial Management; Chapter 6: Operations Management; Chapter 7: Managing People; Chapter 8: Supply Chain Management; Chapter 9: Strategy-Defining and Developing Competitive Advantage; Chapter 10: Financial Analysis and Firm Valuation; Chapter 11: Consumer Behavior |
Chapter 12: New Product CreationChapter 13: Entrepreneurship; Chapter 14: Emerging Markets and Development; Chapter 15: Enterprise Risk Management; Chapter 16: Leading from the Middle; Chapter 17: Managing Teams; Chapter 18: Starting Your New Career with an MBA; Index |
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